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18 Cards in this Set

  • Front
  • Back
public relations
achieve effective relationships in order to manage image and reputation of the organization
sponsorships
company contributes to the expense of a cause or event to increase the perceived value of the sponsor's brand
PR department
manages publicity and other communications with all of the groups that make contact with the company
hit
mention of a company's name in a news story
public relations functions
monitor internal and external public's

assess corporate reputation

audit coporate social responsibility

create positive image activities

prevent or reduce damage
corporate social responsibility audit
undertaken by management


ethical guidelines

code of ethics

ethical hotline
altruistic activities
designed to build good will both internal and external

flowers for lost loved ones

drug and alcohol counseling
crisis management
accepting the blame and offering an apology or refuting charges in a forceful manner
crisis management steps
advance preparation for any crisis
recognize the crisis
contain the crisis
resolve the crisis
build and advantage from the crisis
apology strategy
used when investigation reveals the firm is at fault
entitling
attempts to claim responsibility for positive outcomes of events
enhancements
increase the desirable outcomes of an event in the eyes of the public
internet management
combating negative mouth to mouth communication by entering chat rooms
impression management
control projected images
expression of innocence
provide information to convince others that of associated with the event that caused the predicament
excuses
designed to convince the public that the firm was not responsible
justifications
logic to reduce the degree of negativity associated with the predicament
other explanations
created to persuade the predicament is not a fair representation