Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
10 Cards in this Set
- Front
- Back
|
Advertisements ______ than other media. -are less pervasive -contain less gendered messages -contain more gendered messages -are often more powerful -are less effective |
are often more powerful |
|
|
Research indicates that watching sexually explicit films that degrade women has no impact on women’s -understanding of their relationships with men. -was reported by a majority of convicted rapists as a regular activity prior to incarceration. -is related to men becoming more dominant toward women with whom they interact. -has no impact on men’s views towards women. -is significantly correlated to viewing habits of women in violent romantic relationships. |
is related to men becoming more dominant toward women with whom they interact. |
|
|
A hair straightening treatment advertisement that appears next to a magazine article titled, “HOT: New smooth looks for summer hair!” is best described as -synergy advertising. -misandry. -an emphasis on visual images, which receives less conscious analysis than verbal claims. -product placement. -complimentary copy. |
complimentary copy. |
|
|
Why was Schwartz’s article about the “mommy track” problematic? -It was based on speculation and opinion, not data or facts. -It only focused on white women. -It only focused on minority women. -It was not problematic, and the author stood by her article. -It assumed that men who want to have a family are less committed to their jobs than men who do not want to have a family. |
It was based on speculation and opinion, not data or facts. |
|
|
Media coverage of female athletes and teams -is equal to media coverage of male athletes and teams. -is disproportionately focused on sports that involve aggression. -All of these are good responses. -often focuses on female athlete’s appearance. -is disproportionately focused on the WNBA. |
often focuses on female athlete’s appearance. |
|
|
Which of the following is true about media portrayals of men and women? -Television shows today focus equally on men’s and women’s careers. -In advertising, men are portrayed as authorities on homemaking tasks. -Black men are just as likely as white men to be cast in leading roles now. -News coverage of women who have been targets of violence tends to focus on their strength and courage. -All of these are true. |
Not sure: News coverage of women who have been targets of violence tends to focus on their strength and courage. |
|
|
Write your own multiple-choice question from this chapter. You must provide at least FOUR response options, the letter of the CORRECT RESPONSE, and the PAGE NUMBER where the answer can be found. Which of the following is true about the media? A. Portrays men and women stereotypically. B. Media under represents women and minorities. C. Portrays women as sex object D. All of these are true |
D. All of these are true (pages 266,267, 269) |
|
|
Which of the following is true about the ways in which women and girls tend to use media? -Women and girls are inclined to use social media to connect with others. -Women are more likely than men to read papers and watch television to get news. -Women and girls are more likely than men to post videos on-line. -Women and girls tend to regard media as a source of entertainment. -All of these are true. |
Women and girls are inclined to use social media to connect with others. |
|
|
Sut Jhally and Jackson Katz have observed that the “virgin” or “whore” dichotomy in popular culture -is a new phenomenon that did not exist prior to 2002. -is contradictory since girls and women are expected to portray themselves as highly sexualized, while remaining virginal. -has become even more pronounced as girls are displayed in sexually provocative manners in advertisements. -has mostly disappeared with more progressive depictions of women, as exemplified by Madonna since the 1980’s. -has mostly disappeared with the advent of easily accessible birth control pills and the female condom. |
is contradictory since girls and women are expected to portray themselves as highly sexualized, while remaining virginal. |
|
|
Which of the following is true about American’s use of media? -In the majority of American homes, a television is on more than eight hours each day. -Most American teenagers use the Internet daily. -Most American homes have at least one television. -Video games often generate more money than top grossing films. -All of these are true. |
Not sure: All of these are true. |
