The Stereotypical Representation of the Relationships between Men and Women The socialized stereotypes of men and women form the foundation of the stereotypical understanding of the relationships between men and women, which affects the realization of gender equality. The stereotypes of the relationships between men and women reinforce the established gender-biased views of women. A variety of themes reflect the ways digital media presents and promotes the arrangements that keep gender inequality the norm in society. The first theme is that women are dependent on men, while men are typically independent (Odine 2013). As an example, in the animated film "the little Mermaid," women are presented as dependent on men for provision and also a sense
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The evidence of the unequal representation of women is evident in commercials, where cues are provided emphasizing the dominance of the man and the subservience of women. The phenomenon was discussed by Wood and Fixmer-Oraiz (2017), where the emphasis made was that the stereotypical representation of women and their relationship to men is evident in digital media such as films, programs, games, and advertising. The influence of advertising on stereotypes of women and their relationship to men is more powerful than that of traditional media because commercials run repetitively in digital magazines and publications; and other online platforms such as social media among others (Wood & Fixmer-Oraiz 2017). The examples of the stereotypes include where men are positioned above women, and women are portrayed with varying levels of nakedness. The visual cues depict men as more powerful as compared to women, while women are seen as submissive and vulnerable. The message communicated to women by these stereotypes is that it is socially acceptable for women to have unequal rights as compared to men (Kumar 2014). The same message is conveyed to men, but in the form that men are masculine and powerful, which entails dominating the women in the society. Within the context of society, the views promoted
The evidence of the unequal representation of women is evident in commercials, where cues are provided emphasizing the dominance of the man and the subservience of women. The phenomenon was discussed by Wood and Fixmer-Oraiz (2017), where the emphasis made was that the stereotypical representation of women and their relationship to men is evident in digital media such as films, programs, games, and advertising. The influence of advertising on stereotypes of women and their relationship to men is more powerful than that of traditional media because commercials run repetitively in digital magazines and publications; and other online platforms such as social media among others (Wood & Fixmer-Oraiz 2017). The examples of the stereotypes include where men are positioned above women, and women are portrayed with varying levels of nakedness. The visual cues depict men as more powerful as compared to women, while women are seen as submissive and vulnerable. The message communicated to women by these stereotypes is that it is socially acceptable for women to have unequal rights as compared to men (Kumar 2014). The same message is conveyed to men, but in the form that men are masculine and powerful, which entails dominating the women in the society. Within the context of society, the views promoted