Cmcn 170

Front 1

The average U.S. adults spends more than ______% of his or her waking life with the mass media

Back 1

50%

Front 2

________ describes a media firm that owns newspapers, TV stations, and magazines.

Back 2

Cross-media

Front 3

A newspaper publishing company that owns forests, paper mills, printing plants, and delivery trucks is said to be ________ __________.

Back 3

Vertically integrated

Front 4

A ____________ is a company that owns media companies and others that are unrelated to the media.

Back 4

Conglomerate

Front 5

Of all the media, ___________ media is growing the fastest.

Back 5

Digital

Front 6

The second information communications revolution began with the invention of the ____________ __________ ___________.

Back 6

movable typed press

Front 7

___________ ____________ printed a ____________ on a press that used movable type with metal lettering in ______, some 200 years after the Chinese developed a printing press using _______ type.

Back 7

Johannes Gutenberg, Bible, 1455, wood

Front 8

The __________ provide information and entertainment, affect political institutions, affect social institutions, and affect cultural institutions.

Back 8

media

Front 9

The term that describes the way that different people process messages differently is ____________ __________.

Back 9

selective perception

Front 10

___________ communication is communication from one person through a transmitting device to a larger audience or market.

Back 10

mass

Front 11

More than __/__ of the popular books sold in the US before 1900 were sold _________ to ________

Back 11

3/4, door to door

Front 12

Benjamin Franklin started the first _________ ___________ in America.

Back 12

circulating library

Front 13

The first book published in America was ____ _____ ______ _______.

Back 13

The Bay Psalm Book

Front 14

The International Copyright Law of ______ required that ____ authors had to give permission to publish their work

Back 14

1891, all

Front 15

The most significant change in the marketing of books in the past 40 years has been the growth of ____________ __________.

Back 15

bookstore chains

Front 16

A book that sells millions of copies by a well-known author is called a _____________.

Back 16

blockbuster

Front 17

Book publishers pay authors by a system known as ____________.

Back 17

royalities

Front 18

A __________ is a percentage of the selling price of each copy of a book.

Back 18

royalty

Front 19

Approximately _/_ of all early American novels were written by ________.

Back 19

1/3, women

Front 20

The first mass market publisher to issue serious books by African American writers was ______ ________ ________

Back 20

New American Library

Front 21

The passage of the ________ _____ was a British action that turned most colonial printers into ________________.

Back 21

Stamp Act, revolutionaries

Front 22

The US federal government's first attempt to control the press was the ________ and __________ _________

Back 22

Alien and Sedition Laws

Front 23

_______ __ _________ was an African American woman who eventually owned the Memphis Free Speech and Headlight. She wrote about three African-American men who were jailed and killed, then later had her newspaper office ransacked. She campaigned for African American rights in Chicago, and was active in the women's suffrage movement.

Back 23

Ida B. Wells

Front 24

_____________ is writing that authorities believed, could incite rebellion against the government.

Back 24

Sedition

Front 25

______ _______ was a form of sensationalized reporting that emphasized crime, sex, and violence.

Back 25

Yellow journalism

Front 26

________ _________ represented production workers first and later, reporters, editors, and photographers.

Back 26

Labor unions

Front 27

One of the ways that Internet newspapers make money is by ____________.

Back 27

Advertising

Front 28

The first major mass communication current news competition for newspapers in America came from ________ beginning in 1920.

Back 28

radio

Front 29

The American law principle of ______ as a defense against ________ was established by the colonial case of John Peter Zenger.

Back 29

truth, libel

Front 30

The beginning of an African-American press tradition can be said to have begun in ____ in New York City with the publication of __________ _________ by John B. Russwurm

Back 30

1827, Freedom's Journal

Front 31

The first truly national magazine with a large circulation was ____ ___________ _____________ _______

Back 31

The Saturday Evening Post

Front 32

Magazines widened their audiences in the 1800s by catering to ________

Back 32

women

Front 33

____________ _________ was pioneered in the early 1900s by McClure's Magazine.

Back 33

Investigative reporting

Front 34

The __________ ________ of 1879 lowered the mailing rates for magazines.

Back 34

Postal Act

Front 35

__________________ were America's first investigative reporters.

Back 35

Muckrakers

Front 36

The most striking characteristic of magazine development in the second half of the 20th century has been a trend toward ____________ ______________.

Back 36

targeted audiences

Front 37

In the past 30 years, general interest magazines have/have not been able to make a comeback.

Back 37

have not

Front 38

The average magazine reader today owns a _______ and works ________ time.

Back 38

home, full

Front 39

Sports Illustrated, founded by Henry Luce in the 1950's, was one of the first to anticipate the trend to _________ ___________

Back 39

specialized magazines

Front 40

Most magazines today are/ are not seeking to appeal to a broader audience.

Back 40

are not

Front 41

According to your textbook, only one of the early recording industry pioneers, Thomas Edison, was an inventor. All the rest simply refined the original invention of the ____________.

Back 41

Phonograph

Front 42

The man who created the long-playing record was _________ _________.

Back 42

Peter Goldmark

Front 43

The _________ ______ of a recording company manages the technical aspects of the recording.

Back 43

operations division

Front 44

People over the age of ___ accounts for half the recording industry's revenues.

Back 44

30

Front 45

The most threatening widespread type of ________ for the recording industry is copying prerecorded cassettes overseas and their sale in the US

Back 45

piracy

Front 46

According to your textbook, the most important level of responsibility in the recording industry belongs to ___________ and ____________.

Back 46

marketing and promotion

Front 47

The two licensing companies that handle most of the right to play music for broadcast are ________ and _______.

Back 47

ASCAP and BML

Front 48

Many recording music groups say they make the bulk of their money from __________.

Back 48

concerts

Front 49

________ _________, as it relates to the music recording industry, means downloading music free from the internet

Back 49

file sharing

Front 50

Because of file sharing, the Recording Industry Association of America (RIAA) has ______ individuals who downloaded music

Back 50

sued