Cmcn 350 Test 3

Front 1

The term "_______" is used to describe the lifestyle and interests of certain audiences.

Back 1

Psychographics

Front 2

The need to target people willing and able to buy products and services led to audience targeting throughout electronic media.

Back 2

Target Audience

Front 3

______ are very valuable day parts for radio.

Back 3

Drive times

Front 4

_______ is the most important segment that commands the largest television audiences.

Back 4

Prime time

Front 5

The movement of viewers or listeners from one program to another.

Back 5

Audience Flow

Front 6

Holds that successful programs may be scheduled anywhere because serious minded fans will follow wherever they go.

Back 6

Appointment Television

Front 7

When a new television series is created and stars characters who played secondary roles on a successful television series, the show is commonly referred to as a _____.

Back 7

Spin Off

Front 8

________ gives a station the sole right to show a product within the buyer's own broadcast market for the term of the deal.

Back 8

Exclusive broadcast rights

Front 9

An __________ is one that has been once broadcast by a network and now offered to individual stations on a syndicated basis.

Back 9

Off network syndicated program

Front 10

_______ supply text, audio, video, and still pictures to subscribing networks and stations for incorporation into their newscasts and other programs.

Back 10

News agencies

Front 11

______ is the term most often used to describe the appeal of the majority of commercial programs

Back 11

Popular taste

Front 12

The primary reason soap operas and game shows are a staple of daytime television is because they are _____ to produce.

Back 12

inexpensive

Front 13

Sampling simplifies three aspects of ratings: ____, _____, _____

Back 13

Behavior, time, and number of people

Front 14

Regardless of method audience, measurement is based on _______

Back 14

Random selection

Front 15

Television ratings in all local markers take place ____ times a year (Feb, May, July, Nov)

Back 15

Four

Front 16

______ refers to statistical laws of probability

Back 16

Sampling error

Front 17

_____ will be larger than ratings for the same time period best explains the relationship between ratings and share figures.

Back 17

Shares

Front 18

If a television programmer wants to know how he or she is doing against the competition, he or she would assess the programmer's _____

Back 18

share

Front 19

_______ tell us the average % of TV households actually using sets of different times of the day

Back 19

HUT measurements

Front 20

______ measurement is widely used in radio to measure how many different listeners are tuned to a radio station

Back 20

Cume

Front 21

________ allows precise control of experimental factors but doesn't resemble real life situations in which subjects experience the media.

Back 21

Laboratory experiments

Front 22

________ refers to people who pay attention to communication that fits their established opinions and attitudes but ignore messages that challenge or contradict that mind set.

Back 22

Selective exposure

Front 23

_________ asserts that the media's coverage of public opinion can lead those with an opposing view to feel they are in the minority and be less likely to sneak out.

Back 23

The Spiral of Science Theory

Front 24

The "______" principle holds that the act of watching television entertains

Back 24

glow and flow

Front 25

______ is defined as habitual purchase behavior by marketing researchers

Back 25

Brand loyalty

Front 26

Research shows that viewing a violent act on television ______ a contributing factor to any subsequent imitation of a violent act.

Back 26

can be

Front 27

Television programs serve as an agent of _______ when they become a model fro viewers, especially children.

Back 27

socialization