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27 Cards in this Set
- Front
- Back
The term "_______" is used to describe the lifestyle and interests of certain audiences.
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Psychographics
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The need to target people willing and able to buy products and services led to audience targeting throughout electronic media.
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Target Audience
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______ are very valuable day parts for radio.
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Drive times
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_______ is the most important segment that commands the largest television audiences.
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Prime time
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The movement of viewers or listeners from one program to another.
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Audience Flow
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Holds that successful programs may be scheduled anywhere because serious minded fans will follow wherever they go.
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Appointment Television
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When a new television series is created and stars characters who played secondary roles on a successful television series, the show is commonly referred to as a _____.
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Spin Off
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________ gives a station the sole right to show a product within the buyer's own broadcast market for the term of the deal.
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Exclusive broadcast rights
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An __________ is one that has been once broadcast by a network and now offered to individual stations on a syndicated basis.
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Off network syndicated program
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_______ supply text, audio, video, and still pictures to subscribing networks and stations for incorporation into their newscasts and other programs.
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News agencies
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______ is the term most often used to describe the appeal of the majority of commercial programs
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Popular taste
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The primary reason soap operas and game shows are a staple of daytime television is because they are _____ to produce.
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inexpensive
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Sampling simplifies three aspects of ratings: ____, _____, _____
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Behavior, time, and number of people
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Regardless of method audience, measurement is based on _______
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Random selection
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Television ratings in all local markers take place ____ times a year (Feb, May, July, Nov)
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Four
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______ refers to statistical laws of probability
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Sampling error
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_____ will be larger than ratings for the same time period best explains the relationship between ratings and share figures.
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Shares
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If a television programmer wants to know how he or she is doing against the competition, he or she would assess the programmer's _____
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share
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_______ tell us the average % of TV households actually using sets of different times of the day
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HUT measurements
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______ measurement is widely used in radio to measure how many different listeners are tuned to a radio station
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Cume
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________ allows precise control of experimental factors but doesn't resemble real life situations in which subjects experience the media.
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Laboratory experiments
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________ refers to people who pay attention to communication that fits their established opinions and attitudes but ignore messages that challenge or contradict that mind set.
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Selective exposure
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_________ asserts that the media's coverage of public opinion can lead those with an opposing view to feel they are in the minority and be less likely to sneak out.
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The Spiral of Science Theory
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The "______" principle holds that the act of watching television entertains
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glow and flow
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______ is defined as habitual purchase behavior by marketing researchers
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Brand loyalty
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Research shows that viewing a violent act on television ______ a contributing factor to any subsequent imitation of a violent act.
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can be
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Television programs serve as an agent of _______ when they become a model fro viewers, especially children.
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socialization
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