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25 Cards in this Set
- Front
- Back
______ will eventually replace most of the conventional copper telephone wires.
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Fiber optics
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One advantage of fiber-optic cable is that its _____ _____ makes it perfect for handling digitally processed information.
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high capacity
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A cable television system assembles programs at the system's ______ for delivery to subscribers.
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head-end
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The pattern cable systems rely on to deliver programs to subscribers is called a __________ pattern.
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Tree and branch
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________ _____ are used in broadcasting for program distribution.
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Microwave relays
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Satellites can transmit signals to an ______ number of receiving Earth signals.
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unlimited
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Satellites that appear to be suspended over the same spot on earth are known as ___________.
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Geostationary
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Part of the satellite that both receives and transmits signals, amplifies them, and re-transmits them back to earth is called the _______.
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Transponder
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A ______ _______ ______ provides improved signal
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Narrower transmission beam
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The internet network resembles a _____ _____ _____
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cable distribution system
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The head of a station's technical functions is the _______
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Chief engineer
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The department that prepares daily program logs and maintains a list of commercial openings in the schedule is known
as the _______. |
Traffic Department
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People who sell time in the national market and function as an extension of a station’s own sales staff are called ________
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National Sales Representatives
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Announcements that call attention to future programs of networks or stations are called ______
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Promos
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A ________ is evidence that a commercial aired according to contract.
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Station log
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The statistic used to compare the relative cost of advertising on various stations and other media is the ______
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CPM
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The advantage of using CPM is that it allows advertisers to _________
among stations or different media. |
compare costs
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When a station exchanges commercial time for advertiser goods and services, such as a truck for the news department, this is called ______
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Trade deal
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When an advertiser does not pay for advertising time but only for the number of items sold in direct response to a commercial, this is called a ________
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per inquiry
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The term ______ in cable refers to separating cable services into
groups with a separate fee for each level. |
"tiering"
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Those working in _____ typically earn the highest income at broadcast stations.
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sales
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The FCC first reserved channels for _________ stations in 1941, with the development of ________
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noncommerical; FM stations
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The landmark Carnegie Commission report of 1967 proposed that Congress establish a corporation for _______
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public television
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_______ is the largest single source of funding for public broadcasting.
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Membership
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______ are generally smaller, but better educated and more upscale, than audiences for commercial television characterizes audiences for public television.
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Audiences
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