The Metamorphosis of the Magazine
Over the course of history, many advancements have changed the way the world consumes mass media. From the early newspapers to modern social media giants, the public sphere is forever versatile in the means in which they obtain information. However, the addition of a new form of mass media does not mean the former means become entirely antiquated. Rather, mass medias evolve. One example of a mass medium which has evolved though out its existence in the magazine.
The Purpose of the Print Magazine
Historically, magazines have been popular form of print media (Vincent, 2005). Generally, magazines are boutique publications catering to a specific audiences (Vincent, 2005). Despite being specific in nature, commonly …show more content…
However, it was not until 1731 what is considered the first “general-interest” magazine was published in London (Nikola, 2013). Resembling a news paper in length and size, this publication set the standard for the appearance of magazines of the time. More impressively, there is still a consumer magazine still in print from this era titled The Scots Magazine. Circulation. Early magazines followed a simple business format referred to as paid-circulation. The consumer would purchase the magazine for a set price on per-issue basis. When the next issue arrived, the consumer would then again purchase a single copy of the new issue, typically from a news stand. However, this business model quickly adapted to find a better suited dispensary …show more content…
At this point in history, magazines were the most popular form of literature. Unlike the flat, black and white print of the news paper, magazines had become high-gloss, colorful, image riddled, mini-books. The magazines from this time period such as National Geographic, Reader’s Digest, TIME, and Sports Illustrated shaped the minds and viewpoints of an entire generation (PEW, 2015). Circulation. While magazines continues to be available for purchase on a per-issue basis, it was no longer the most common way for consumers to access magazines. The subscription became a popular distribution method. With a subscription the reader was sent via post the next, weekly, monthly, or annual issue of the publication, in exchange for an annual fee. It is also worthy to note, the way magazines generated revenue had changed. During the magazine’s heyday, advertisements within the literature became a chief source of profit for the publications.
Modern Print
Over the course of history, many advancements have changed the way the world consumes mass media. From the early newspapers to modern social media giants, the public sphere is forever versatile in the means in which they obtain information. However, the addition of a new form of mass media does not mean the former means become entirely antiquated. Rather, mass medias evolve. One example of a mass medium which has evolved though out its existence in the magazine.
The Purpose of the Print Magazine
Historically, magazines have been popular form of print media (Vincent, 2005). Generally, magazines are boutique publications catering to a specific audiences (Vincent, 2005). Despite being specific in nature, commonly …show more content…
However, it was not until 1731 what is considered the first “general-interest” magazine was published in London (Nikola, 2013). Resembling a news paper in length and size, this publication set the standard for the appearance of magazines of the time. More impressively, there is still a consumer magazine still in print from this era titled The Scots Magazine. Circulation. Early magazines followed a simple business format referred to as paid-circulation. The consumer would purchase the magazine for a set price on per-issue basis. When the next issue arrived, the consumer would then again purchase a single copy of the new issue, typically from a news stand. However, this business model quickly adapted to find a better suited dispensary …show more content…
At this point in history, magazines were the most popular form of literature. Unlike the flat, black and white print of the news paper, magazines had become high-gloss, colorful, image riddled, mini-books. The magazines from this time period such as National Geographic, Reader’s Digest, TIME, and Sports Illustrated shaped the minds and viewpoints of an entire generation (PEW, 2015). Circulation. While magazines continues to be available for purchase on a per-issue basis, it was no longer the most common way for consumers to access magazines. The subscription became a popular distribution method. With a subscription the reader was sent via post the next, weekly, monthly, or annual issue of the publication, in exchange for an annual fee. It is also worthy to note, the way magazines generated revenue had changed. During the magazine’s heyday, advertisements within the literature became a chief source of profit for the publications.
Modern Print