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5 Cards in this Set

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8. A clearly defined vision helps a company in which of the following ways?


9. A small company's mission statement ________.


10. Strengths and weaknesses are ________ to the organization.

8. All of the above


9. All of the above


10. internal and/or external factors

11. ________ are positive internal factors that contribute toward accomplishing the company's mission, goals, and objectives, while ________ are negative internal factors .....firm's mission, goals, and objectives.


12. Every business is characterized by a set of controllable variables.... of market participants called ________.

11. Strengths; weaknesses


12.Key success factors

13. Your ________ competitors offer the same products and services, and customers often compare prices, features, and deals from these competitors as they shop.


14. A(n) ________ competitor offers the same or similar products or services only in a small number of areas, and their target customers seldom overlap yours.

13. direct


14. Indirect competitor



15. Which of the following is an effective method of collecting information about competitors?


16. ________ are the broad, long-range attributes the small business seeks to accomplish; ________ are the more specific targets for performance.



15. All of the above


16. Goals; objectives

why is josue my nigga?

cuz he's the golden owl.