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36 Cards in this Set

  • Front
  • Back
Language
A body of symbols and the systems for their use in messages that are common to people of the same speech community
Speech community
A group of people who speak the same language (also called a language community)
Words
Symbols used by a a speech community to represent objects, ideas, and feelings
Sapir-Whorf hypothesis
a theory claiming that language influences perception
Uses of Language
-To designate, label, define, and limit
-To evaluate
-To discuss things outside our immediate experience
-To talk about language
The relationship between language and meaning is not simple because:
-The meaning of words is in people, not the words themselves
-Words have two levels of meaning
-Meaning depends on syntactic context
-Language changes over time
Words have two levels of meaning:
-Denotation
-Connotation
Denotation
The direct, explicit meaning a speech community formally gives a word
Connotation
The feelings or evaluations we associate with a word
Syntatic context
The position of a word in a sentence and the other words around it
Cultural Differences
Low-context culture
High-context culture
Gender differences:
Feminine sytles of language
Masculine styles of language
Feminine styles of language: Use words of empathy and support, emphasize concrete and personal language, and show politeness and tentativeness in speaking
Masculine styles of language:
Use words of status and problem solving, emphasize abstract and general language, and show assertiveness and control in speaking
Low-context cultures
Cultures in which messages are direct, specific, and detailed
High-context culture
Cultures in which messages are indirect, general, and ambiguous.
Improving Verbal Skills
Choose specific language
Develop verbal vividness
Develop verbal emphasis
Provide details and examples
Date information
Index generalizations
Choose specific language
-Specific words
-Concrete words
-Precise words
Specific words
Words that clarify meaning by narrowing what is understood from a general category to a particular item or group within that category
Concrete words
Words that appeal to the senses and help use see, hear, smell, taste, or touch.
Precise words
Words that narrow a larger category to a smaller group within that category.
Develop verbal vividness
Similes
Metaphors
Common vivid words
Simile
A direct comparison of dissimilar things
Vivid wording
wording that is full of life, vigorous, bright, and intense
Metaphor
A comparison that establishes a figurative identity between obejects being compared.
Develop verbal emphasis
Proportion
Repetition
Transitions
Emphasis
The importance given to certain words or ideas
Speak Appropraitely
Adapt your vocabulary to the listener
Use jargon sparingly
Use slang in appropriate situations
Demonstrate linguistic sensitivity
Demonstrate linguistic sensitivity:
-Generic language
-Nonparallel language
-Marking
-Emphasizing an irrelevant relationship
Jargon
Technical terms whose meanings are understood only by select groups
Linguistic sensitivity
Language choices that demonstrate respect to the listener(s)
Speak Appropriatly
Adapt your vocabulary to the listener
Use jargon sparingly
Use slang in appropriate situations
Demonstrate linguistic sensitivity
Demonstrate linguistic sensitivity:
-Generic language
-Nonparallel language
-Marking
-Emphasizing an irrelevant relationship
Jargon
Technical terms whose meanings are understood only by select groups
Linguistic sensitivity
Language choices that demonstrate respect for listener(s)
Slang
Informal vocabulary used by particular groups in society
Generic language
Using words that may apply only to one sex, race, or other groups as though they represent everyone
Use linguistic sensitivity
(from the book)
-Adapt your vocabulary to the level of your listener
-Use jargon sparingly
-Use slang appropriate to the listeners and to the situation
-Use inclusive language
-Use non offensive language