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102 Cards in this Set

  • Front
  • Back

What is the experimental method?

- involves the manipulation of an independent variable to measure its effect on the dependent variable (can be lab/field/natural/quasi)

What is an aim?

- A general statement of what the purpose of an investigation is (based on theories)

What is a hypothesis?

- A clear, testable statement that states the relationship between the variables to be investigated


- stated at the start of the study

What are the two types of hypothesis?

- Directional


- Non directional

What are variables?

- Anything that can vary/change with an investigation


- generally used to determine if changing one thing results in a change to another

What is the independent variable (IV)?

- Aspect manipulated to measure the effect of the DV

What is the dependent variable (DV)?

- Variable measured and is affected by changing the IV

What is operationalisation?

- Clearly defining variables in terms of how they can be measured

What two experimental conditions do you need to test the effect of the IV?

- control


- experimental

What are extraneous variables?

- any variable other than the IV that may affect the DV if not controllede


- essentially nuisance variables that may just make it harder to detect a result

What are confounding variables?

- any variable that affects the DV other than the IV, so we can't be sure of what exactly changed the DV (systematically vary with the IV)

What are demand characteristics?

- cues from the researcher/situation that may reveal the investigation purpose to the participants, possibly leading to the participant changing their behaviour in the research situation (may affect the DV)

What are investigator effects?

- the investigator's conscious/unconscious behaviour affecting the research (DV)


- Includes study design/participant selection/participant interaction/leading questions

What is randomisation?

- using chance to control bias effects when designing materials and deciding the order of conditions

What is standardisation?

- using the same formalised procedures/instructions for all participants in a study


- ensures non-standardised changes don't act as extraneous variables

What is the experimental design?

- the different ways in which the testing of participants can be organised in relation to the experimental conditions

What is an independent groups design?

- Two groups of participants exposed to two different conditions (control/experimental)

What is a repeated measures design?

- all participants take part in all conditions of experiment


- ISSUES: participants may become aware of the study

What is a matched pairs design?

- pairs of participants matched on variables that may affect the dependent variable


- one member of the pair assigned to condition A, other to condition B

What are the evaluation points of an independent groups design?

- participants in conditions not the same=participant variables may affect DV


- less economical=each participant contributes to one result


- no order effects=less likely to expose aims

How do you combat participant variables in an independent groups design?

- random allocation


- ensures participants have same chance of being in one condition as any other

What is counterbalancing?

- half of the participants experience conditions in one order, the other half in opposite order

What are the evaluation points of repeated measures design?

- order effects=create boredom/fatigue=cause performance deterioration in second task=confounding variable


- participants more likely to find study aim=demand characteristics


- participant variables controlled/fewer participants needed

How do you combat order effects in a repeated measures design?

- counterbalancing

What are the evaluation points of a matched pairs design?

- participants in single conditions=order effects/demand characteristics less of a problem


- participants never matched exactly=may effect the dependent variable


- less economical=matching time-consuming/expensive

What are the four types of experimental method?

- laboratory experiments


- field experiments


- natural experiments


- quasi experiments

What is a laboratory experiment?

- conducted in a highly controlled environment e.g classroom

What are the strengths of laboratory experiments?

- high control over extraneous variable=ensure effects on DV are due to IV change=high internal validity


- easier to replicate=new extraneous variables don't affect repeats=reliability

What are the limitations of laboratory experiments?

- artificial=doesn't reflect everyday life=lack external validity=generalisability


- participants aware they're in an experiment=demand characteristics


- artificial tasks don't reflect real processes=low mundane realism

What is a field experiment?

- IV is manipulated in a natural, everyday setting

What are the strengths of field experiments?

- higher mundane realism=natural environment=valid/authentic behaviour (high external validity)

What are the limitations of field experiments?

- less control of extraneous variables=cause and effect between IV and DV more difficult to establish/precise replication not possible


- ethical issues=participants unaware of being studied can't consent

What is a natural experiment?

- an experiment where the change in the IV isn't by the researcher, but are pre-existing IV


- research records effect on DV

What are the strengths of natural experiments?

- provide opportunities for research that may not be done due to ethical/practical reasons (institutionalised Romanian orphans)


- high external validity=involve study of real-life issues as they happen (effects of natural disaster on stress levels)

What are the limitations of natural experiments?

- naturally occurring event may be rare=reduced opportunities for research=limit generalising to other situations


- participants may not be randomly allocated to experimental conditions=less sure if IV affected DV

What is a quasi experiment?

- IV based on an existing difference between people (age/gender)


- no one manipulates it, it just exists

What are the strengths and limitations of a quasi experiment?

- carried out under controlled conditions=ensure effect on DV is due to IV


- cannot randomly allocate participants to conditions=may be confounding variables

What is a population?

- group of people who are the focus of the researcher's interest, from which a smaller sample is drawn (target population=subset of general population)

What is a sample?

- group of people who take part in a research investigation


- drawn from a (target) population, presumed to be representative

What are the different sampling techniques?

- random sample


- systematic sample


- stratified sample


- opportunity sample


- volunteer sample

What is a random sample?

- sophisticating sampling;all members of the target population have an equal chance of being selected


- assign all members of the target population a number and use a randomiser to generate your sample (lottery method)

What is a systematic sample?

- every nth member of target population chosen for sample


- sampling frame of target population produced, organised


- sampling system decided and research works through sampling frame

What is a stratified sample?

- sophisticated form of sampling: sample composition reflects proportions of people in sub groups within target population


- identify sub groups (strata) in target population;work out proportions for sample to be representative;no. people per strata chosen (random sampling)

What is an opportunity sample?

- select anyone willing/available (representative sample too difficult)


- ask whoever is around at time of study (e.g in the street)

What is a volunteer sample?

- participants selecting themselves to be part of the sample (self-selection)


- researcher places advert/participants raise hand when researcher asks

What are the evaluation points of a random sample?

- researcher has no influence on who is selected=no researcher bias


- complete target population list hard to get (difficult/time-consuming)


- may still end up with an unrepresentative sample


- participants may refuse to take part=unrepresentative

What are the evaluation points of a systematic sample?

- selection system=researcher has no influence=no researcher bias


- fairly representative (still could be unrepresentative, although unlikely)


- selected participants can refuse to take part

What are the evaluation points of a stratified sample?

- members of strata randomly selected=beyond researcher influence=no bias


- designed to reflect population composition=representative=findings generalisable


- cannot reflect how people are different=not complete representation


- participants can refuse to take part

What are the evaluation points of an opportunity sample?

- convenient=less time/effort/money


- bias: sample specific to area of study=finding can't be generalised;researcher can select participants who will prove hypothesis correct (research bias)

What are the evaluation points of a volunteer sample?

- easy/little researcher input/less time-consuming


- volunteer bias=may attract a specific type of person=can't generalise findings

What are ethical issues?

- conflict between participants rights in studies and goals of research to produce valid data

What are the ethical issues with psychological studies?

- informed consent


- deception


- protection from harm


- privacy and confidentiality

What is informed consent?

- making participants aware of research aims/procedures/rights/how data will be used=informed judgement to take part


- researchers=asking informed consent may cause unnatural behaviour as they know the aim of the study=study meaningless

What is deception?

- deliberately misleading/withholding info from research participants=cannot give informed consent


- can be justified when doesn't cause distress to participants (revealing all info may affect behaviour)

What is protection from harm?

- participants shouldn't be at any more risk than they would in their daily lives=protected from physical/psychological harm

What is privacy and confidentiality?

- participants can control info about themselves


- under Data Protection Act=right to have personal data protected

What is the BPS code of conduct?

- BPS code of ethics=ethical guidelines for researchers to observe


- closely matched to ethical issues=ensure participants in research treated correctly


- ethics committees use cost-benefit approach to see if research is ethically acceptable

How do you deal with the ethical issue of informed consent?

- participants given consent form with relevant info for their decision (agree=sign)


- udner 16 investigations=parental consent required

What are the three types of consent?

- presumptive consent


- prior general consent


- retrospective consent

What is presumptive consent?

- group similar to participants asked if study is acceptable


- If they agree, participant consent is presumed

What is prior general consent?

- participants consent to multiple studies including one involving deception=participants consenting to being deceived

What is retrospective consent?

- participants asked for consent after study


- may not have been aware of participation or may have been deceived

How do you deal with the ethical issue of deception and protection from harm?

- Debriefing


- end of study=participants told true aims and other details of investigation (debrief)


- participants told what data will be used for and given right to withhold data


- participants concerned about performance reassured behaviour is normal


- participants subject to extreme stress should be provided counselling by researchers

How do you deal with the ethical issue of confidentiality?

- personal details not recorded (anonymity);personal details protected


- researchers refer to participants as initials/numbers in write ups of investigation


- in briefing/debriefing=participants reminded of their data protection

What is a pilot study?

- A small-scale version of an investigation that takes place before the real investigation to check that procedures work, allowing the researcher to make changes if needed

What is a single-blind procedure?

- participants not told the aim of research at the beginning of the studies as well as other details, to control confounding effects of demand characteristics

What is a double-blind procedure?

- participant and researcher not aware of study aims (usually an independent third party)


- mainly used in drug trials with testing real drugs/placebo

What are naturalistic observations?

- watching/recording behaviour in the setting within which it would normally occur


- Aspects of the environment free to vary

What are controlled observations?

- watching/recording behaviour in structured environment (variable managed)=manipulating independent/extraneous variables

What are covert observations?

- participant behaviour watched/recorded without their knowledge/consent (ethical if public behaviour being observed)

What are overt observations?

- participant behaviour watched/recorded with their knowledge/consent

What are participant observations?

- researcher becomes a member of the group being watched/recorded

What are non-participant observations?

- Researcher stays out of the group they're watching/recording

What are the evaluation points of naturalistic and controlled observations?

Naturalistic: high external validity;generalisable;unreplicable;extraneous variable


Controlled: less generalisable;replicable;controlled extraneous variables

What are the evaluation points of covert and overt observations?

Covert: less participant reactivity;increased validity;ethical issues


Overt: ethically acceptable;demand characteristics/participant reactivity likely

What are the evaluation points of participant and non-participant observations?

Participant: increased insight=increased validity;going native=lose objectivity


non-participant: stay objective=less bias;may lose insight=decreased validity

What is an unstructured observation?

- Write everything they see;produces detailed accounts of behaviour;appropriate for small scale observations

What is a structured observation?

- too much occurring to record all of it;simplify target behaviours which are the focus of the investigation;researcher can quantify observations with pre-determined list of behaviours and sampling methods

What is continuous sampling?

- key feature of unstructured observations;all instances of target behaviour are recorded;complex behaviours=not practical

What is event sampling?

- counting the number of times a certain behaviour occurs in a target individual/group

What is time sampling?

- recording behaviour in a time frame determined beforehand using a behavioural checklist

What are the evaluation points of structured and unstructured observations?

Structured: produces quantitative data=easier to compare behaviour;no observer bias;data less rich in detail


Unstructured: qualitative data=difficult to observe/record/analyse;data more rich in detail;greater risk of observer bias

What are the evaluation points of behavioural categories?

- makes data more structured/objective=categories must be clear (observable)


- all possible forms of target behaviour must be included on the checklist


- categories should not overlap

What are the evaluation points of event and time sampling?

Event: useful when target behaviour happens infrequently;observer may overlook important details


Time: reduces number of observations that have to be made;instances when behaviour sampled may be unrepresentative of whole observation

What are self-report techniques?

- methods where a person is asked to state/explain in their own feelings/opinions/behaviours/experiences related to a given topic

What are questionnaires?

- a set of written questions used to assess a person's thoughts/feelings


- may be used as part of experiment to assess dependent variable

What are open and closed questions?

Open: doesn't have fixed range of answers;free to answer how they want;produce qualitative data


Closed: fixed number of response;produces quantitative data

What are the strengths of questionnaires?

- cost-effective=gather lots of data quickly


- little effort involve=can be completed without researcher present


- produces data easy to analyse=comparisons between groups

What are the limitations of questionnaires?

- responses may not be true=present themselves positively (demand characteristic=social desirability bias)


- produce response bias

What are interviews?

- live encounter where one person asks a set of questions to assess an interviewee's thoughts


- questions may be pre-set or may develop as the interview goes on

What are structured interviews?

- pre-set questions in fixed order


- questionnaire conducted face-to-face

What are unstructured interviews?

- like a conservation;no set questions;general aim discussed;free flowing interaction;interviewee encouraged to expand

What are semi-structured interviews?

- between two above types;most common interview;list of pre-set questions;interviewer free to ask follow-up questions

What are the evaluation points of structured and unstructured interviews?

structured: standardised=easily replicable;reduces differences between interviews;interviewer can't elaborate


unstructured: more flexible;not easy analysis=conclusions difficult;interviewee may lie;build rapport=truthful answers

What is the Likert scale?

- respondent indicates agreement/disagreement using 5 point scale which ranges fro 'strongly agree' to 'strongly disagree'

What is the Rating scale?

- Similar to Likert scale, but respondents identify value to represent strength of feeling to a topic

What is a fixed choice option?

- includes list of possible options, respondents indicate those that apply to them

What do you need to consider when designing an interview?

- interview schedule=questions


- quiet room


- neutral questions at start=rapport


- reminded of confidential answers

What is 'overuse of jargon'?

- using technical terms only familiar to those in a specialised field

What is 'emotive language/leading questions'?

- author's attitude to topic becomes clear in questions=interviewer bias

What is 'double barreled questions/double negatves'?

- double barrelled: 2 questions in 1=respondents may agree with on half and not the other


- double negatives: difficult to decipher

What are the evaluation points of primary and secondary data?

primary: authentic data collected;questionnaires designed to target info researcher needs;takes time/effort to produce


secondary: cheap/easy access=minimal effort;desired info may already exist;vary in quality/accuracy=outdated;content may not match researcher's needs