The Impact of the Global Economy on the Marketing Strategies of Hutchinson Whampoa Limited

3374 Words 14 Pages
The overall aim of this paper is to evaluate ways in which changes within the global economy might impact upon marketing strategies and activities of a business organization of my choice. The company I have chosen to write about is Hutchison Whampoa Limited (HWL), which is a global conglomerate. Firstly, I would give a brief description of Hutchinson Whampoa Limited.
Hutchinson Whampoa Limited is a global investment holding company founded in 1977, and is based in China, employing approximately 260,000 people from 52 countries, including approximately 1,100 in the Bahamas. It also comprises 319 berths in 26 countries and is one of the leading Container Terminals and Port Services. Hutchinson’s broad portfolio includes Real
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(Hutchinson Whampoa Ltd. – about HWL -no date) There are various factors within the global economy that would impact upon the marketing strategies and activities of Hutchinson Whampoa Limited. Firstly, the global economy comprises different economies of individual countries within economies inter-relating. Globalization is a key concept, as we find more countries are conducting trades with each other, thereby restrictions on movements across borders have been considerably reduced. This is evident in the fact that Hutchinson Whampoa Limited operates diverse businesses globally.

Economic Factors I perceive that the economic climate presently, is on the rebound. The economic climate in the Bahamas and globally, has shown signs of improvement, and many companies anticipate a continual upsurge. Economic factors affect businesses and their investment’s value, and should be considered when determining current or anticipated business value. Key economic factors include employment, location, supply, demand, labour costs, interest rates, government’s policies, taxes, weather, international trades, taxation and consumer’s psychology. Relating to these, Hutchinson seizes business opportunities guided by well-defined objectives and strategies. Hutchinson Whampoa Limited is in pursuit of

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