There are many different interpretations regarding the frequently spoken idiom: “Ignorance is Bliss”. One can perceive an overtone that suggests that more intelligent individuals are not as jubilant as their less intelligent counterparts. Now that is only a very general way to perceive this phrase as it can be applied to situations ranging from learning of disturbing news, to practicing willful ignorance as a crutch to cope with life. Meanwhile, different perceptions on what qualifies as “ignorance”, could provide false-equivalences of examples where “Ignorance is bliss” can and cannot be applied. While there is some truth to the principle, it would be incorrect to say that it is absolutely true …show more content…
Have you ever been curious about the way certain products are made, only to learn something deeply disturbing about the whole process? Have you ever been deterred from buying a certain good or service, due to a revelation you discovered while looking further into the repercussions of said good or service? These are cases where “Ignorance is Bliss” can very well be feasibly applied; studies have shown that consumers typically buy more of a good or obtain greater satisfaction from it when they lack information on it (Lewis,2). Most consumers don't care to impose effort in contemplating if they really chose an optimal product for themselves. People coddle towards products based on factors like: what they spot first, price, aesthetic, name recognition, and simply the lack of willingness to go out their way to do more research on the commodity. Andrew Lewis’s Ignorance is Buss, analyzes a study in which customers were given distinct …show more content…
A recent study examines how deceitful predatory tactics are more likely to be used on extremely happy and upbeat people, as they are recognized as being less sophisticated than their less happy peers. An important entity from this study is that the research examines different degrees of happiness. It should not be assumed that the perception of naivete is applied to everyone merry as this was discovered to be the case for excessively joyous people, as spectators tend to believe that processing information in a biased way is the only way to maintain euphoria at such an extreme level (pp 184-185). Those looking to barter and negotiate are more likely to choose perceivably elated individuals as negotiation partners, as they feel they effortlessly exploit the subject for personal gain (pg. 200). With this information we can say that although the assertion that ignorance is bliss is not absolute, it is certain that euphoric individuals are more often perceived as naive at the very