Essay on eBusiness Models
The modern business world has evolved from the traditional brick and mortar to require companies to develop some form of eBusiness strategy into their business models. Ebusiness can be simply defined as the use of the internet to connect with customers, partners, and suppliers.(Darwinmag, 1) The advent of eBusiness has not only grown tradition businesses but has also paved the way a whole group of internet based companies that find the online environment as the primary market. There are various eBusiness models but this paper will focus on Business-2-Consumer, Consumer-2-Consumer, and eGovernment. These various models offer both businesses and consumers opportunities to interact that may not have existed …show more content…
The site offers the BMW a place to market it latest model offerings, accolades, and achievements and give the customer all pricing and model information to make an informed decision but also build nostalgia for the product and brand. Although BMW has not fully utilized the site to actually use it as a source of revenue, it has built itself a powerful marketing tool with all necessary contact information and ease to better promote the brand and individual dealerships. With B2C eCommerce expected to grow to $184billion in
2004, BMW should utilize their site build online financing and ordering options to differentiate itself from others in the industry.(Darwinmag, 2) BMW uses the site to build good leads for salesman to pursue so that the sales staff is able to contact customers that already have some level of interest in the product.
C2C - EBAY
Ebay is the world online marketplace that offers services to both buyers and sellers of products that functions like a gigantic garage sale. The mission statement is to provide a global trading platform where practically anyone