Defining CC Framework As It Applies In International Business

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The need for well-built cross-cultural competence [CC] (Lenartowicz and Apud, 2006) in the world of work is intensifying than ever before. Globalization and the shifting demographics in most of world leading nations have caused a significant increase in multicultural workplace. With the economic downturn and the opportunities offered by the ICT, many firms are also venturing into international business (IB). Academic scholars and business writers alike have identified CC as one of key ingredient in IB success. Culture as a concept and as a reality is wide and complex. On a regular basis, culture influences our existence — as an individual, people, societies, professions, organizations, industries and nations — as well as how we relate …show more content…
They define cross-cultural competence as:
An individual’s capability to portray upon the necessary knowledge, skills, and attributes (KSA) so as to work successfully with people from diverse cultural upbringings within and outside the country.

This definition centred on employees’ performance. This entails the need for cultural literacy, abilities & aptitudes to adapt and willingness to learn (Lenartowicz and Apud, 2006) different cultures. The cultural intelligence model played a significant role in building of CC. Cultural intelligence is modelled out of these components; the cognitive, behavioural and motivational which are the linking variables to development of Lenartowicz & Apud cross-cultural competence framework. They highlighted role of the KSA dimensions (pp 530- 532) in the construction of their CC framework. These elements are assumed important to individuals intending to work in a cross-cultural business environment, and thus result on their effectiveness.

The Relevance Cross-cultural Competence in International HRM

The Cross-cultural Competence Framework is the requirement for success in International HRM. Cross-cultural HRM presents unique challenges which are increasingly becoming prevalent in the fast expanding international management field. The 21st century workforce is increasingly diverse and multicultural and to successfully manage and lead in this setting, HR professionals must be well-informed

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