Case Study Assignment # 2
The company Ladurée's target's a variety of people usually from the higher social class, some tourists, and people who are interested in learning the lifestyle and history behind the founders of Ladurée. The retail strategy in a way is considering the target market mentioned above. Ladurée was founded and established in Paris, France and since then they became well-known for their delicious macaroons. They have entered the United States market which isn't free but comes with a price.
Businesses in other parts of the world import all their supplies to their locations here, in the United States. Letting the United States invest in the international business strategy with France and other countries. "Exports are seen …show more content…
"David Holder, the company’s chairman, says. “I want the New Yorkers to feel like they’re in Paris on the Rue Royale in 1862, to feel the same way and have the same dream: what we call ‘le rêve Ladurée.’ Everything is the same. Between New York, Tokyo, Paris (Codinha)" No matter which bakery you are at, you are still going to be in a French setting, with French food and pastries. The chairman, himself wants his customers to feel like they are in Paris. The location in New York has a French manager just so that manger can have the French like envision of the bakery as it would be in …show more content…
Ladurée started as a Parisian café and now is known as a Parisian café and shop. Since, they are located near the Eiffel Tower they made their prices to be affordable to tourists but mainly focus on catching the eyes of the luxury and high-class people. The retail strategy is the first step for a business who decides to become an international business and it takes time to build a sustainable and competitive format plan. The famous French pastry company is only at the beginning of expanding their company to other countries. There are currently 39 Ladurée stores in 14 countries and counting.
Citation
Punnett, Betty Jane. “INTERNATIONAL BUSINESS.” Reference for Business, www.referenceforbusiness.com/management/Gr-Int/International-Business.html.
Codinha, Alessandra. “Macaron Mecca Ladurée Opens in New York.” WWD, WWD Issue 08/31/2011, 30 Aug. 2011, wwd.com/eye/lifestyle/macaron-mecca-ladure-opens-in-new-york-5096460/.
Hines, Alice. “Ladurée in New York: France's Iconic Macaron Sets Out to Conquer America.”AOL.com, AOL, 14 July 2016,
The company Ladurée's target's a variety of people usually from the higher social class, some tourists, and people who are interested in learning the lifestyle and history behind the founders of Ladurée. The retail strategy in a way is considering the target market mentioned above. Ladurée was founded and established in Paris, France and since then they became well-known for their delicious macaroons. They have entered the United States market which isn't free but comes with a price.
Businesses in other parts of the world import all their supplies to their locations here, in the United States. Letting the United States invest in the international business strategy with France and other countries. "Exports are seen …show more content…
"David Holder, the company’s chairman, says. “I want the New Yorkers to feel like they’re in Paris on the Rue Royale in 1862, to feel the same way and have the same dream: what we call ‘le rêve Ladurée.’ Everything is the same. Between New York, Tokyo, Paris (Codinha)" No matter which bakery you are at, you are still going to be in a French setting, with French food and pastries. The chairman, himself wants his customers to feel like they are in Paris. The location in New York has a French manager just so that manger can have the French like envision of the bakery as it would be in …show more content…
Ladurée started as a Parisian café and now is known as a Parisian café and shop. Since, they are located near the Eiffel Tower they made their prices to be affordable to tourists but mainly focus on catching the eyes of the luxury and high-class people. The retail strategy is the first step for a business who decides to become an international business and it takes time to build a sustainable and competitive format plan. The famous French pastry company is only at the beginning of expanding their company to other countries. There are currently 39 Ladurée stores in 14 countries and counting.
Citation
Punnett, Betty Jane. “INTERNATIONAL BUSINESS.” Reference for Business, www.referenceforbusiness.com/management/Gr-Int/International-Business.html.
Codinha, Alessandra. “Macaron Mecca Ladurée Opens in New York.” WWD, WWD Issue 08/31/2011, 30 Aug. 2011, wwd.com/eye/lifestyle/macaron-mecca-ladure-opens-in-new-york-5096460/.
Hines, Alice. “Ladurée in New York: France's Iconic Macaron Sets Out to Conquer America.”AOL.com, AOL, 14 July 2016,