Amazon.com and Management Information System Essay
Amazon’s customer philosophy can be traced from a letter extracted to the 1997 Annual Report that stated their focal points by offering customers products that they think is worth buying. Amazon tries to set apart their operations by suggesting extraordinary way in doing transaction and start by …show more content…
Amazon has also developed a sophisticated technology that can capture its customer’s data all around the world. Amazon Purchase Circles still exist although it has been said to breach its customer’s privacy. The features allow the browsers to get access on the Amazon customer’s personal information such as what types of books that particular groups are reading.
How does Amazon.com’s CRM software help it to gain market share and maintain its competitive advantage?
Contemporary customer relationship management (CRM) software attributes analytical capabilities is use for the thorough data analysis. By using CRM software, Amazon can trace all the available information and use it to target a certain market focus. CRM software facilitates this strategy by examining and producing data as modification for marketing and sales techniques. From this, Amazon can study customer preferences, tastes and their buying patterns. Through people interaction and access at Amazon website, CRM software help in guiding for the Amazon management decision