Advertising in Sports Essay
A recent article in Readers Digest estimates that most Americans spend at least 13% of their income on sporting events and sport related products. Sports has entertained American people and drained money out of their pockets making …show more content…
Sponsorship corporations will sponsor individual players or even whole teams and hope that people will go out and buy the product being sponsored by their favorite player or team. A perfect example of sponsorship was stated in Sports Illustrated a couple of years ago. The New York Yankees signed a ten year 93 million dollar contract with Adidas. Adidas supplies the team with things like cleats and T-shirts, so not only do the Yankees make a lot of money, Adidas will too because people will see the Yankees players wearing Adidas and they will want to go out and buy their products. Individual players may also be sponsored, such as tennis star Pete Sampras. They are paid to wear a particular brand of clothing or shoes creating a demand for others interested in the sport to go out and buy these products.
Another way for corporations