The Superiority of the EverTherm Down Jacket
In an advertisement from the National Geographic Traveler magazine (October/November 2017 edition), Eddie Bauer promotes their new EverTherm Down Jacket to their audience, which comprises of middle-aged individuals who fancy the outdoors and adventuring. With the use of logos and ethos, the advertisement is effectively able to accomplish its purpose of portraying the EverTherm Down Jacket as the preeminent piece of apparel in the market while explaining the several qualities and functionalities of the product itself.
Throughout the advertisement, Eddie Bauer utilizes logical reasoning and comparisons to describe the product and demonstrate its evident primacy. Through the use of large text over the …show more content…
Covering two-thirds of the advertisement, the visual portrays two experienced climbers wearing the product as they summit Mount Everest. Due to the depicted nature of the product, a more reputable image is attributed the jacket and the company itself. As a result of the enhanced representation of the product, the company is better able to express the subject of the advertisement in a comprehensible and persuasive manner to the intended audience. The visual also demonstrates the practical uses of the product by expressing the jacket in use while successfully characterizing the product. Furthermore, the accentuated contentions regarding the quality of the product, such as “this is down,” effectively maintain the assertive nature of Eddie Bauer in the advertisement. The advertisement empathetically attempts to market its product by definitively stating and qualifying its claims and descriptions of the product. The firm tone characterizes the speaker and attributes to the purpose by helping the company objectively present the subject, making the advertisement itself more effective. Overall, the use of ethos demonstrates the credibility of Eddie Bauer and its product as the company establishes a self-assured tone to affirm its
In an advertisement from the National Geographic Traveler magazine (October/November 2017 edition), Eddie Bauer promotes their new EverTherm Down Jacket to their audience, which comprises of middle-aged individuals who fancy the outdoors and adventuring. With the use of logos and ethos, the advertisement is effectively able to accomplish its purpose of portraying the EverTherm Down Jacket as the preeminent piece of apparel in the market while explaining the several qualities and functionalities of the product itself.
Throughout the advertisement, Eddie Bauer utilizes logical reasoning and comparisons to describe the product and demonstrate its evident primacy. Through the use of large text over the …show more content…
Covering two-thirds of the advertisement, the visual portrays two experienced climbers wearing the product as they summit Mount Everest. Due to the depicted nature of the product, a more reputable image is attributed the jacket and the company itself. As a result of the enhanced representation of the product, the company is better able to express the subject of the advertisement in a comprehensible and persuasive manner to the intended audience. The visual also demonstrates the practical uses of the product by expressing the jacket in use while successfully characterizing the product. Furthermore, the accentuated contentions regarding the quality of the product, such as “this is down,” effectively maintain the assertive nature of Eddie Bauer in the advertisement. The advertisement empathetically attempts to market its product by definitively stating and qualifying its claims and descriptions of the product. The firm tone characterizes the speaker and attributes to the purpose by helping the company objectively present the subject, making the advertisement itself more effective. Overall, the use of ethos demonstrates the credibility of Eddie Bauer and its product as the company establishes a self-assured tone to affirm its