Yamaha Motors Case Study

7804 Words 32 Pages
Executive Summary
The study was conducted with a view to understand the perception of channel partners towards Yamaha Motors India Ltd.
Today the two wheeler industry in India has reached new heights. So, understanding the two wheeler market with such intense competition between the dealerships has become a major problem. As years pass, two wheeler industry will become more competitive which will ultimately effect the survival of dealerships in the market. Failure to understand the actual goals and objectives prescribed by the top level management has become a big issue for the dealers.
This research will not only bridge the gap between the top level management, channel partners and customers but it will also help to bring in new customer by
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YMP2016 sets forth Yamaha’s basic management policies, key strategies, and its numerical targets. Yamaha has positioned the three years under YMP2016 as the first stage of the “quantum leap” phase of its development. During this stage, Yamaha will endeavor to secure growth in its existing businesses while actively investing to achieve growth through new business in the next stage. Under the new management plan, by the fiscal year ending March 2016, Yamaha will aim to reach consolidated net sales of ¥430 billion (which will represent real growth over the three-year period of 14%), operating income of ¥30 billion (which will imply an operating income ratio of 7%), and a return on equity (ROE) of 10%. Over the period of YMP2016, Yamaha plans to make investments for growth of ¥33 …show more content…
It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective.

STRENGTHS
 Excellent branding, advertising and global distribution.
 Yamaha Motor Corporation has over 39,000 employees who are committed and dedicate towards their work.
 One of the major brand in motorsport like MotoGP, World superbike etc.
 Extremely high Size and reach of company.
 Yamaha has high emphasis on R and D.
 Continuously improving their product with respect to demand of the customers.

WEAKNESSES
 Narrow product lines in terms of scooters.
 Not much focus on aggressive selling.
 Lack of information system.
 Lack of trained employees and training initiative provided by Yamaha.

OPPORTUNITIES
 Two-wheeler segment is one of the most growing industries.
 Export of bikes is limited i.e. untapped international

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