Xerox Corporation Case Analysis
for its revenue making them vulnerable to political and economic conditions prevailing in this market, where a negative economic condition could negatively impacts the company’s profitability.
• Weak performance in the document technology division- the company’s decline in revenue for the document technology division is a weakness. The cause behind this is weakness in developing markets, price decline, and lower financing revenues and further decline might affect Xerox’s operational performance.
• Strong growth in digital printing market – the digital printing market has been growing and is expected to grow from $131.5 billion in 2013 to $187.7 billion in 2018. The position of Xerox in this market as a leader with a good reputation and brand will be of great competitive advantage.
• Services adapted to capture growth in cloud, mobility and analytics-
• Strong growth in managed print services market - The MPS market is expected to grow strongly with a forecast of $28 billion by 2017. New technologies have forces various companies to make fast changes to adapt to the changes leading them to utilize the MPS and solution, which is a Xerox specialty. This puts Xerox in an advantageous position to take over this market