Xerox Corporation Case Analysis

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Xerox Corporation founded in 1906 is a leader in business process and information technology outsourcing, and in document management services. The company headquarters are located in Norwalk, Connecticut and operates in 180 countries across the world. As of December 31, 2015 the company had approximately 143,600 employees (Xerox Corporation, 2016). The company started out as an invention of xerography by Chester Carlson, a patent attorney, in 1938 as a result of the tiresome work he had to go through making identical copies of office documents by hand. He tried selling his idea to various companies such as IBM and GE but was not successful until he met Joseph C. Wilson of the Haloid Company in 1944. In 1948, the two created the first xerographic …show more content…
for its revenue making them vulnerable to political and economic conditions prevailing in this market, where a negative economic condition could negatively impacts the company’s profitability.
• Weak performance in the document technology division- the company’s decline in revenue for the document technology division is a weakness. The cause behind this is weakness in developing markets, price decline, and lower financing revenues and further decline might affect Xerox’s operational performance.
Opportunities:
• Strong growth in digital printing market – the digital printing market has been growing and is expected to grow from $131.5 billion in 2013 to $187.7 billion in 2018. The position of Xerox in this market as a leader with a good reputation and brand will be of great competitive advantage.
• Services adapted to capture growth in cloud, mobility and analytics-
• Strong growth in managed print services market - The MPS market is expected to grow strongly with a forecast of $28 billion by 2017. New technologies have forces various companies to make fast changes to adapt to the changes leading them to utilize the MPS and solution, which is a Xerox specialty. This puts Xerox in an advantageous position to take over this market

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