Outline who are the winners and losers in a consumer society.
Outline – short general explanation/ to give the main features or general idea of.
Consumer society – Point out this essay is looking at consumer society.
Who – highlight the essay is looking at who.
The winners and losers - define this concept in the introduction as it is the main content phrase in the essay question. There are three parts include in the main body that discribe in the esssay.
The first part will introduce Mr Iygumnt Bauman´s The seduced and repressed concept and what does he mean by the concept and who are those as he discribe as the seduced and the repressed.
The second part will look at the
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Clearly this shows the grant supermarkets are winners in a consumer society and by contrast the local small businesses are losing in the game. From the consumer`s point of view, they are choosing to shop at supermarket over small business outlets due to the fact that supermarket offers more choices of products at lower prices. Then the question is this. Is the “good deal” that the consumers are getting from those supermarkets at price of what other external factorss considered cost or lost? When something gains something has to give according to zero-sum theory, or is it a win win situsation? The pro-supermarket bobby claims that the power of supermarkets play a positive-sum game, whereas all the stakeholders here get a positive outcome and benefit from the purpose they serve. From their point of view, because of the supermarkets buying power - the consumer get the benefit of fresh produces at a lower prices and the range of products that are on the supermarket shelves are wider than before, such as electronics, clothing, and fashion etc. When using the example of clothing, the prices are so much cheaper compared to some of the high street shops. That is because, mainly, supermarkets such as Tescos and Asda import their