The growth of social media use has been attributed to the ability of the platforms to facilitate interaction among different individuals including friends and strangers sharing one’s interests. However, the growth of social media together with a rise in the number of users has resulted in a surge in social media bullying, which has adversely impacted adolescent body image resulting in the development of various psychological issues. Technological advancements and innovations have resulted in the growth of social media as one of the most popular forms of technology adopted in daily interactions among people across the world. Increased access to the internet globally has resulted in the growth of social media as over …show more content…
The objectification theory examines the manner in which an image is presented in the society that informs on the developed perceptions and understanding of the image. Women have over time been the primary basis of the objectification theory with the majority of images in the media and popular culture presenting women as sexual objects through the form of clothing or presentation in the society (Kapidzic & Martins, 2015). The approach is instrumental in providing insight into the impact of social media on body image and bullying. The objectification of the woman has resulted in the presentation of an ideal image, which may be presented through cultural icons and celebrities. For instance, the perfect image of a woman is considered as being slim resulting in a misinformed representation of plus size women in the society. The theory informs on the growth of social media bullying in the advent of the body shaming crisis experienced in community (Voelker et al., …show more content…
Bullying has experienced by individuals concerning body image with different countries showing different forms of bullying for various body sizes. In the US, the ideal body size of a woman is considered as being slim and lean with one being less than a size 8 (Voelker et al., 2015). In cases whereby one is larger such as s size 12, an individual may experience body shaming and labeled as fat even though one is healthy and not considered overweight. In contrast, the ideal body image in other parts of the world such as West Africa specifically Ghana and Nigeria involve one being bigger with a size 16 and above referred to as the ideal body image (Marufi, Akinpelu & Udoji, 2014). In cases whereby one is below size 16, the individual may experience body shaming and may be encouraged to eat more and gain some weight. The differences present the variance experienced concerning body image, which is highlighted in the US and Nigeria that illustrate the difference in the ideal body image experienced by society. However, the same issue experienced in the US is prevalent in Europe and Asia whereby a slim figure is desired as part of the body