Ideal Body Stereotypes

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In the western world the ‘ideal’ body shape is strongly becoming more associated with being thin, due to what is portrayed in the media. It is possible that this thin ideal is increasingly different with what the average female body (MacNeill & Best, 2015) is accepted as according to a healthy BMI and eating habits. This view has thought to have been typical amongst western cultures, although in recent years has started to spread to other non-western countries, especially amongst Asian countries (Guaraldi, Orlandi, Boselli & O'Donnell, 1999; Gan, Mohd Nasir, Zalilah & Hazizi, 2011). This can be linked to the societies being influenced by the same media outlets which can set perceptions of the female body which is not healthy.
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