Bordo illustrates that we live in an increasingly unstable, contradictive environment that largely affects our behaviours. Thus, the “double bind, in which the self is torn in two mutually incompatible directions” demonstrates that we are torn between indulging in our desires, or repressing them (Bordo, 1993). Accordingly, Bordo illustrates this by using food and diet as an example of how contemporary society pulls consumers in two directions. Essentially, this illustrates the difference between possessing a strong work ethic versus falling into a consumer trap – hard work versus convenience. It is convenient for a consumer to purchase a weight loss pill that promises a miracle or get fast food, but it takes dedication to work out in order to change your lifestyle, or time to prepare healthy
Bordo illustrates that we live in an increasingly unstable, contradictive environment that largely affects our behaviours. Thus, the “double bind, in which the self is torn in two mutually incompatible directions” demonstrates that we are torn between indulging in our desires, or repressing them (Bordo, 1993). Accordingly, Bordo illustrates this by using food and diet as an example of how contemporary society pulls consumers in two directions. Essentially, this illustrates the difference between possessing a strong work ethic versus falling into a consumer trap – hard work versus convenience. It is convenient for a consumer to purchase a weight loss pill that promises a miracle or get fast food, but it takes dedication to work out in order to change your lifestyle, or time to prepare healthy