While they agree that pay-to-play schemes and sponsored content are against the spirit of net neutrality, they, however, claim that such actions could improve the general services of a company. In this regard, they state that heavy users of the internet could pay extra charges, which would, in turn, enable ISPs to improve infrastructure for all users (Zelnick & Zelnick, 2013). Additionally, net neutrality opponents claim that with the available sponsorships, various mobile telecom service providers could provide free internet access to particular content. Such offers would, according to the opponents, enable individuals without smartphone data contracts to surf specific internet areas free of charge and thus help narrow socioeconomic divides. Equally, the consumption of data allotments of other users would be
While they agree that pay-to-play schemes and sponsored content are against the spirit of net neutrality, they, however, claim that such actions could improve the general services of a company. In this regard, they state that heavy users of the internet could pay extra charges, which would, in turn, enable ISPs to improve infrastructure for all users (Zelnick & Zelnick, 2013). Additionally, net neutrality opponents claim that with the available sponsorships, various mobile telecom service providers could provide free internet access to particular content. Such offers would, according to the opponents, enable individuals without smartphone data contracts to surf specific internet areas free of charge and thus help narrow socioeconomic divides. Equally, the consumption of data allotments of other users would be