What affect has globalisation had on language?
The dominance of English has effects on linguistic and communicative inequality between native and non-native speakers, in a globalizing world, where language governs our society extensively (Tsuda, 1999). Research on globalisation argues strong evidence that English is the lingua franca, international language and communication of today. But to what extent has globalisation evolved language? And how has this discourse been linked to provide social, economic, political and technological hegemony? The purpose of this essay is to critique the effects of globalisation on English lingua franca, with reference to international communication. It will identify the western influence of the sprawl of the …show more content…
The effect of globalisation on language has contributed to a global class society where English is now defined to a ‘global ruling class’ (Tsuda, 1997). The effects bring about significant alterations to the ‘sociocultural fabric of society’. Of the world’s remaining 6,500 languages, up to half will no longer be in regular use by the end of this century (cite). This can be argued from both a cultural and international standpoint and makes reference to the ideas shared between the two authors Deway and Tsuda. Deway (2008) defines English lingua franca (ELF) from a transformtionalist perspective, highlighted through hyperglobalist and skeptical approaches. The ideals of Americanization and westernization are key drivers in his study, which center on the unequal flow of international news and information from western society. This approach is replicated by Tsuda (1997) as an interruption of ELF, through concepts of neo-colonialism, trans-nationalization and commercialization. The encouragement of equal international communication and linguistic pluralism is used in contrast to highlight the positive outcomes and …show more content…
It can imply prejudices, stereotyping and discrimination against those who do not speak English?. With a strong controlling force on an international scale, the ELF has polarity to spread severe implications onto ethnic minorities. English can be classified under a hegemonic ideal, where the spread of English can discriminate against non-speakers, causing linguistic, cultural and psychological dependency (Tsuda, 1999). The ignorance of western societies, who are not willing to learn other languages, has promoted a sign of ‘us vs. them’ categorization (East, 2008). As a vast threat to other minority languages, the role of ELF provides a prestige of power to social and economic progress, international flow of information, the spread of capitalism, development aid and the dominance of particularly North American media (Tsuda, 1999). English users promote a form of linguistic ethnocentricity where specific language preference is seen as more desirable over others (Charles, 2007). On an international scale many global businesses use this source of social stigmatization to differentiate between hierarchal status and on a geographical level (East, 2008). It can also be credited across governmental structures, to retain power to regulate trade, commerce and politics, and that any interdependence operates only at surface level (Deway
The dominance of English has effects on linguistic and communicative inequality between native and non-native speakers, in a globalizing world, where language governs our society extensively (Tsuda, 1999). Research on globalisation argues strong evidence that English is the lingua franca, international language and communication of today. But to what extent has globalisation evolved language? And how has this discourse been linked to provide social, economic, political and technological hegemony? The purpose of this essay is to critique the effects of globalisation on English lingua franca, with reference to international communication. It will identify the western influence of the sprawl of the …show more content…
The effect of globalisation on language has contributed to a global class society where English is now defined to a ‘global ruling class’ (Tsuda, 1997). The effects bring about significant alterations to the ‘sociocultural fabric of society’. Of the world’s remaining 6,500 languages, up to half will no longer be in regular use by the end of this century (cite). This can be argued from both a cultural and international standpoint and makes reference to the ideas shared between the two authors Deway and Tsuda. Deway (2008) defines English lingua franca (ELF) from a transformtionalist perspective, highlighted through hyperglobalist and skeptical approaches. The ideals of Americanization and westernization are key drivers in his study, which center on the unequal flow of international news and information from western society. This approach is replicated by Tsuda (1997) as an interruption of ELF, through concepts of neo-colonialism, trans-nationalization and commercialization. The encouragement of equal international communication and linguistic pluralism is used in contrast to highlight the positive outcomes and …show more content…
It can imply prejudices, stereotyping and discrimination against those who do not speak English?. With a strong controlling force on an international scale, the ELF has polarity to spread severe implications onto ethnic minorities. English can be classified under a hegemonic ideal, where the spread of English can discriminate against non-speakers, causing linguistic, cultural and psychological dependency (Tsuda, 1999). The ignorance of western societies, who are not willing to learn other languages, has promoted a sign of ‘us vs. them’ categorization (East, 2008). As a vast threat to other minority languages, the role of ELF provides a prestige of power to social and economic progress, international flow of information, the spread of capitalism, development aid and the dominance of particularly North American media (Tsuda, 1999). English users promote a form of linguistic ethnocentricity where specific language preference is seen as more desirable over others (Charles, 2007). On an international scale many global businesses use this source of social stigmatization to differentiate between hierarchal status and on a geographical level (East, 2008). It can also be credited across governmental structures, to retain power to regulate trade, commerce and politics, and that any interdependence operates only at surface level (Deway