Analysis Of Lera Boroditsky's Lost In Translation

Lera Boroditsky’s article “Lost in Translation” explains why and how different languages heavily influence the way people think. Thought processes change from language to language, creating the basis of culture from those languages. Due to the large variety of languages throughout the world, it is important to understand the effects of language on behavior and thoughts. Through this knowledge, people worldwide could begin to appreciate and respect why others think the way they do. Because her article was published in the Wall Street Journal, it appeals to businessmen. Businessmen in particular need to be aware of the effects of multiculturalism in order to succeed in business worldwide. Boroditsky’s “Lost in Translation” describes the advantages of multilingualism toward a business industry point of view by utilizing scientific evidence, rhetorical questions, and anticipating objection. Boroditsky uses scientific evidence from credible studies to support the advantages of …show more content…
Boroditsky effectively communicates and persuades the businessmen of this importance through scientific evidence, rhetorical questions, and anticipating objection. Emphasizing her points with the rhetorical appeals logic and credibility strengthen her argument by providing a logical progression in the argument and convincing her audience of her validity. After reading this article, business leaders will have a better idea of the effects of multiculturalism. In response, as executives, they might begin to think of the advantages of more diversity within the workplace. They could use people who are more diverse to expand to more parts of the world, which would not only help the company, but also the surrounding area’s economy; subsequently, when businessmen understand and integrate multiculturalism, economies worldwide could potentially