It is clear that in this article the author, Blommaert, understands that culture, and intercultural communication, is no longer just about culture and communication between different religions, and/or races. It is now about the communication and culture between different genders, ages, social classes, professions, workplace, religion, consumption, hobby, media, etc. Blommaert understands that individuals now need to be able to read different social situations and adapt to fit in, or else be deemed “socially awkward”. The author also understands that knowing the …show more content…
Heugh also talks about how with an increased rate of diversity and migration can cause national and ethnic identities to dwindle and make way for multiple, changing, and more individual identities. This is especially obvious when you look at it from the point of view of refugees and asylum seekers who have been thrown into these new social, linguistic, and economic situations that they have to adapt to so that they can successfully interact socially with