Wells Fargo is one of the major banks that provide various financial services to customers both in and out of the United States. It is also an organization that satisfies Swales’ (2010, pp. 466-479) six criteria for discourse community from various aspects. Wells Fargo shapes its company culture to two major criteria, they are the culture of caring and the culture of “One Wells Fargo” (Wells Fargo, n.d.). It embeds its culture into its daily operation and customer service. Its beliefs and practices are the foundations for the company to continue striving successfully in the banking industry.
Wells Fargo has its own communication mechanism for both customers and members in the company. The communication mechanisms for customers and employees …show more content…
32). Founded in 1852 with headquarter located in San Francisco, it’s vision, “We want to satisfy all our customers’ financial needs and help them succeed financially” is still its goal after so many decades (Wells Fargo, n.d.). Throughout the rest of the report, I will discuss on how Wells Fargo fulfill the criteria of Swales’ discourse community concept through discussion of values and culture it believes, as well as communication methods it uses for its daily operation. I also provide some sources of information where members in the banking community use to look up for information and updates as well as professional groups that they join to expand their …show more content…
Besides using caring as the foundation of Wells Fargo’s culture, “One Wells Fargo” is another core culture that every team member in the organization has to follow and believe (Wells Fargo, n.d.). The basic idea of this culture is to operate with the mindset of delivering the best experience to its customers. It wants its members to imagine themselves as the customers, and treat those customers like they would want people to treat them as customers. Standing in the shoes of the customers, not only did the team needs to recognize their needs, but as stresses by Stumpf, Wells Fargo’s CEO, has to maintain a long-term and mutually beneficial relationship with the customers (as cited in the Wells Fargo-CEO interview,
Wells Fargo has its own communication mechanism for both customers and members in the company. The communication mechanisms for customers and employees …show more content…
32). Founded in 1852 with headquarter located in San Francisco, it’s vision, “We want to satisfy all our customers’ financial needs and help them succeed financially” is still its goal after so many decades (Wells Fargo, n.d.). Throughout the rest of the report, I will discuss on how Wells Fargo fulfill the criteria of Swales’ discourse community concept through discussion of values and culture it believes, as well as communication methods it uses for its daily operation. I also provide some sources of information where members in the banking community use to look up for information and updates as well as professional groups that they join to expand their …show more content…
Besides using caring as the foundation of Wells Fargo’s culture, “One Wells Fargo” is another core culture that every team member in the organization has to follow and believe (Wells Fargo, n.d.). The basic idea of this culture is to operate with the mindset of delivering the best experience to its customers. It wants its members to imagine themselves as the customers, and treat those customers like they would want people to treat them as customers. Standing in the shoes of the customers, not only did the team needs to recognize their needs, but as stresses by Stumpf, Wells Fargo’s CEO, has to maintain a long-term and mutually beneficial relationship with the customers (as cited in the Wells Fargo-CEO interview,