2. As Sinek spoke with a Marine Corp officer, he found it interesting that senior officers allow the officers of their junior to eat first. In the military, leaders put their own needs after the needs of their people. The best leaders are the ones that know the difference between selfishness and selflessness; balancing the need for reward with the care for others, which creates a more successful organization.
3. Sinek opens the book with an August night in 2002, when two A10 aircrafts, also known as Warthogs, hovered above the clouds of Afghanistan. Below them were 22 troops of Special Operations Forces. One of the pilots, call sign “Johnny Bravo”, stooped below the clouds to get a look at what was down in the valley below them. As he headed back up above the clouds, he heard a call over the radio, “troops in contact.” Johnny Bravo went back down and started laying down suppressive fire, receiving “good hits” over the radio. When he was all out of ammo, he told his wingman to get down there and lay down more suppressive fire. His wingman, however, was not sure about the conditions, so Johnny Bravo flew down with him, wing to wing, while his wingman laid down the fire. That night 22 troops went home with 0 casualties. Where do guys like Johnny Bravo come from?
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This book explains why the best performing organizations have a culture that unifies them. As humans, we are wired to respond to incentives and accomplishment based on performance. However, much of our motivation comes from cooperation, trust and