"Ambien"
We have all heard the saying "A picture is worth a thousand words" but, advertisers use this to sell their products. This saying is an English idiom referring that a complete idea can be conveyed with just a single still image. Conveys a meaning more effectively than a description and the advertisers use this to their advantage.
Everybody has at least once bought a product that we thought would be different, whether it be size, smell, color, or texture among other possible things. Advertisers secrets are by using the English language and images in a context that is easily overlooked to sell products and using what they call weasel words. Advertisers have many tricks that I'm going to go through from words, pictures, and emotions to name a few. However, I am going to be using an advertisement from the makers of Ambien, giving a brief description of this ad now and later go into a deeper description of ways they imply notions of the ad without saying.
To get a mental image …show more content…
Weasel words got its name from the animal due to it will take an egg from the nest make a small hole suck the contents of the egg out then place a hollow egg back into the nest, much by like certain words advertisers use that seem important. However, they are meaningless just like the hollow egg. To give a few example weasel words I will start will natural. Natural but what does natural really mean, and why does it cost extra most times? Natural means not made or caused bu human kind. Natural is made to seem healthy, organic, and just better in general for a person. Natural doesn't always mean good for an example cancer is natural and certainly not good. Also, another weasel word is the word help. Help is known to be one of the top weasel words in my research from several places. Help only means to aid. This has no guarantee and a meaningless word. However, the way help is used in this ad among others implies that it is a
We have all heard the saying "A picture is worth a thousand words" but, advertisers use this to sell their products. This saying is an English idiom referring that a complete idea can be conveyed with just a single still image. Conveys a meaning more effectively than a description and the advertisers use this to their advantage.
Everybody has at least once bought a product that we thought would be different, whether it be size, smell, color, or texture among other possible things. Advertisers secrets are by using the English language and images in a context that is easily overlooked to sell products and using what they call weasel words. Advertisers have many tricks that I'm going to go through from words, pictures, and emotions to name a few. However, I am going to be using an advertisement from the makers of Ambien, giving a brief description of this ad now and later go into a deeper description of ways they imply notions of the ad without saying.
To get a mental image …show more content…
Weasel words got its name from the animal due to it will take an egg from the nest make a small hole suck the contents of the egg out then place a hollow egg back into the nest, much by like certain words advertisers use that seem important. However, they are meaningless just like the hollow egg. To give a few example weasel words I will start will natural. Natural but what does natural really mean, and why does it cost extra most times? Natural means not made or caused bu human kind. Natural is made to seem healthy, organic, and just better in general for a person. Natural doesn't always mean good for an example cancer is natural and certainly not good. Also, another weasel word is the word help. Help is known to be one of the top weasel words in my research from several places. Help only means to aid. This has no guarantee and a meaningless word. However, the way help is used in this ad among others implies that it is a