Make money. Advertisers and marketers have these two simple words printed on their brains during the work process, almost completely disregarding inner aspects of human interaction. This motive leads to an extremely dangerous result and causes people to comprise their morals and values while doing the same to those of others. This counterproductive spiral only leads downwards, as the need to pay bills consumes individuals and the entire regime takes advantage of people, but more specifically and unfairly, children.
The problem that lies within this situation is severely complex, but core human qualities lie at its base. In all walks of life, children are constantly seen mimicking the actions and feelings of their caregivers. This vulnerability …show more content…
Even during the developmental stages of life, when people are trying to find themselves and are beginning to realize what the world around them consists of, they are bombarded with companies exploiting their vulnerability. Despite pushes for more regulation, “advertising to children continued to grow rapidly. Television commercials became the number one way advertisers reached children as Saturday morning cartoons exploded in popularity and cable station Nickelodeon launched in 1979” (“Look Boys and Girls!” 1). It is clearly shown that ethics are not extremely important for advertisers, as they purposely target childrens’ shows, understanding that young minds are mainly focused on the show and will not realize what messages are being communicated to them through the commercials, providing advertisers with an opportunity to push a message on them that may subconsciously stick, while the children are unable to decipher the deception. This simple human injustice is commonly dismissed because of how prevalent media conglomerates have made this practice within our world. Many fail to question this problem despite it being an operation that shapes children and how they think before they have the knowledge or sense to realize what is molding them. This makes it enormously challenging for people to dig themselves out of this hole …show more content…
From informing parents to influencing media companies, it is necessary to shine the spotlight on this topic despite that being a push against the momentum of the advertising and marketing world. People should not allow these injustices to continue simply because of the influence of corporations, but fight against it because of it is inhumane in its nature. Especially if people are going to push an agenda of unity and helping others, they must band together and spread knowledge about the problem of advertising to children and the risks behind it. The cycle will continue to hurt youth if people do not create an environment in which adults understand the issues and work to protect children in every facet of life, including fighting against corrupt school officials and guiding young citizens to understand what is being done and push them to form their own thoughts and opinions when it comes to advertising and how they interact with it in their daily lives. Business and deceptive promotion will continue to be a part of modern society, but people need to continue to try to find and balance and show others the truth behind the trickery of most
The problem that lies within this situation is severely complex, but core human qualities lie at its base. In all walks of life, children are constantly seen mimicking the actions and feelings of their caregivers. This vulnerability …show more content…
Even during the developmental stages of life, when people are trying to find themselves and are beginning to realize what the world around them consists of, they are bombarded with companies exploiting their vulnerability. Despite pushes for more regulation, “advertising to children continued to grow rapidly. Television commercials became the number one way advertisers reached children as Saturday morning cartoons exploded in popularity and cable station Nickelodeon launched in 1979” (“Look Boys and Girls!” 1). It is clearly shown that ethics are not extremely important for advertisers, as they purposely target childrens’ shows, understanding that young minds are mainly focused on the show and will not realize what messages are being communicated to them through the commercials, providing advertisers with an opportunity to push a message on them that may subconsciously stick, while the children are unable to decipher the deception. This simple human injustice is commonly dismissed because of how prevalent media conglomerates have made this practice within our world. Many fail to question this problem despite it being an operation that shapes children and how they think before they have the knowledge or sense to realize what is molding them. This makes it enormously challenging for people to dig themselves out of this hole …show more content…
From informing parents to influencing media companies, it is necessary to shine the spotlight on this topic despite that being a push against the momentum of the advertising and marketing world. People should not allow these injustices to continue simply because of the influence of corporations, but fight against it because of it is inhumane in its nature. Especially if people are going to push an agenda of unity and helping others, they must band together and spread knowledge about the problem of advertising to children and the risks behind it. The cycle will continue to hurt youth if people do not create an environment in which adults understand the issues and work to protect children in every facet of life, including fighting against corrupt school officials and guiding young citizens to understand what is being done and push them to form their own thoughts and opinions when it comes to advertising and how they interact with it in their daily lives. Business and deceptive promotion will continue to be a part of modern society, but people need to continue to try to find and balance and show others the truth behind the trickery of most