Photo retouching has received a lot of bad press over the past few years - who can forget that infamous Dove "Campaign for Real Beauty" advertisement, showing a decidedly average looking girl receiving a full makeover and then having her image retouched to within an inch of its life? We have heard everyone from journalists to politicians and even those involved in the beauty industry waxing lyrical about how wrong it is to manipulate images and how it creates false and unattainable ideals and expectation from young people. And don't get me wrong... I am the first one to raise my hand in criticism of a ridiculously flawless magazine shoot, or a skincare advertisement in which the model's face looks like pink plastic, or like some kind of weird computer generated version of a human. There is far too much of this
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In this age of Internet and television and 24-hour "news" broadcasting, we cannot escape the net of advertising and all the evil that goes along with it. Advertising manages to creep into almost every facet of our daily lives... and there is only one way to deal with it. Ignore it. While previous generations may have been overcome by new harsher methods and by a greater quantity of advertising, The X/Y generations are increasingly numb to the advertising that exists all around them. They have to be.
So what are the benefits of the incredible new retouching technologies that exist now? Simple. To make your photographs better. Digital cameras are everywhere, but the people using them spend less time than ever before really learning how to use them. There is no need to carry around a heavy 35mm camera when you can whip out your iPhone instead. We edit our photos less than ever, amassing thousand of images on our computers and hard drives, most of which never even get seen. What a
In this age of Internet and television and 24-hour "news" broadcasting, we cannot escape the net of advertising and all the evil that goes along with it. Advertising manages to creep into almost every facet of our daily lives... and there is only one way to deal with it. Ignore it. While previous generations may have been overcome by new harsher methods and by a greater quantity of advertising, The X/Y generations are increasingly numb to the advertising that exists all around them. They have to be.
So what are the benefits of the incredible new retouching technologies that exist now? Simple. To make your photographs better. Digital cameras are everywhere, but the people using them spend less time than ever before really learning how to use them. There is no need to carry around a heavy 35mm camera when you can whip out your iPhone instead. We edit our photos less than ever, amassing thousand of images on our computers and hard drives, most of which never even get seen. What a