Value Chain Management Case Study: Dynax America Corporation

Dynax America Corporation is located in southwest Virginia, where they manufacture a wide array of automatic transmission components. Robust relationships with key automakers have granted Dynax the opportunity to offer high quality products at competitive and reasonable prices to a broad range of customers. Dynax’s mission is to provide high quality parts at competitive prices resulting in a high level of customer satisfaction while controlling environmental aspects and being a community partner. Moreover, Dynax’s critical success factors in financial performance, customer satisfaction, internal processes, and learning and growth were previously covered in the first individual project assignment. A few of the critical success factors include …show more content…
The value chain is an effective management tool to identify the appropriate steps to provide consumers with competitive and quality products and determine what steps produce the most value (Blocher et. al, 2013). Arguably one of organizations’ top priorities is to continue to provide value through products to consumers. Therefore, the value chain is incredibly propitious, as organizations study and evaluate each step in attempts to reduce costs, adapt more favorable prices, and determine which steps are not competitive. This will provide management with adequate information to make informed decisions on how to improve a certain step to bolster the customer’s experience. In order for Dynax to conduct an effective and successful value chain analysis, they must take the time to identify competitive advantage, opportunities for added value, and opportunities for reduced cost (Blocher et. al, 2013). A thorough evaluation is necessary because consumer satisfaction will increase with a reduction in prices while other consumers rather see added value with different