Vanguard Value Chain

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The company is organized around ten divisions that contribute to delivering service to the customer. The Investment Management Group oversees management of the firm’s investment products for four business lines (Institutional, Retail, International and Financial Advisor Services). The business lines deliver the firm’s products and services to the world:

I. Institutional – services institutional clients, financial advisors, as well as retirement plan sponsors and participants.
II. Retail – services high net worth individuals, advisors and small businesses
III. International – extend Vanguard globally
IV. Financial Advisor Services – provides services and investment products to financial intermediaries

Co-existing within the organization
…show more content…
For the Vanguard Group, cost leadership has been a driving force behind every activity used to deliver products and services. From its formation in 1975, Vanguard has sought to be the “low cost provider” within the investment industry. Operating within this framework has allowed the company to pass on the fruits of low-cost operations to the investor through low investment expense ratios. Again, using Michael Porter’s description, we can integrate the Vanguard organizational structure into the model to map out how Vanguard realizes it’s competitive priority within its activities. Like all asset management firms, the goal is to facilitate the client in achieving the highest possible return on the investment dollar. Using Porter’s model we can break

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