4. How can a business benefit from the McDonaldization process?
McDonaldization can benefit a business in a number of ways. “McDonaldization occurs when a culture possesses the characteristics of a fast-food restaurant.” (Wikipedia.org p.1). Basically mcdonaldization is when a culture begins to grow exponentially like a fast food restaurant might. McDonaldization is highlighted in 4 major areas: Calculability, which says that the goal should be quantifiable rather than subjective; Efficiency, which is the fastest way to accomplish a task; Technology, where a business can gain more control by utilizing today’s technology and eliminating human error; and Predictability, which means that task are highly repetitive and the same throughout.
The benefits of mcdonaldization to a business are that a business can become calculable, efficient, predictable, and technological. By stressing the importance of all 4 of these areas, a business can grow quickly and gain a large crowd, as the famous McDonalds has. By becoming calculable, a business can gain more sales or business, without really worrying about the quality of work. Becoming efficient allows them to quickly deal with each customer