Understanding Why Things Catch On
Berger in his book “Contagious: Why Things Catch On” explains how a product can be made popular. He explains the ideas and facts that make a product more favored than another similar one. In real life especially in the marketing sector, some brands, rumors and stories about some products are contagious. This infectious ability tends to boost how that product finds its way into the advertising sector but not because of the perfect advertising strategies the company or the producer may have applied. In the book, Berger tries to make the reader understand how things can go viral. It is essential to marketers who strive to spread their products or ideas.
The book explain several issues and instances that a product …show more content…
Most people try what their friends recommend for them. This may range from visiting new websites having the high popularity of purchasing items that are praised and endorsed by close friends and relatives. According to research, about fifty percent of all buying decisions are influenced by the word of mouth.
Moreover, social influence impacts a lot in ensuring a product existence. “Word of mouth is more effective than traditional advertising” (Berger 8). A consumer’s word having used the product is worth ten times than an advertisement. People trust friends more that they trust and advert from a company they have never visited nor a voice they have never heard before. A word of mouth is also a primary target for companies who desire to control the market. Most of these firms strive to advertise their products in ways that that will help them to capture many customers as much as …show more content…
The sharing of relevant information to individuals who can listen and consider it necessary is what makes a product or an idea dominant. The author uses an example of a publisher who sends him two copies of the same book and explain that the second copy may be passed to an interested colleague. After a short while, the publisher wins two individuals who can convince their friends and relatives how a certain book boosted their morale. This will in the end raise the number of individuals who may be interested in reading the book.
To harness the power that the word of mouth possesses relies on the understanding of how people talk and relate events that they encounter. By appreciating the reason most things are talked about and why some of them are shared more than others can help to know the philosophy behind the social transmission.
The book highlight how infectious some explanations, stories, contents, videos and items can be as compared to other. It covers many things that explain why some online content is distributed faster over the internet while others are just ignored to die out. By finding the right people who can generate a favorable word of mouth for the existing passage of information can help to put a product and the company at large on the chart of
Berger in his book “Contagious: Why Things Catch On” explains how a product can be made popular. He explains the ideas and facts that make a product more favored than another similar one. In real life especially in the marketing sector, some brands, rumors and stories about some products are contagious. This infectious ability tends to boost how that product finds its way into the advertising sector but not because of the perfect advertising strategies the company or the producer may have applied. In the book, Berger tries to make the reader understand how things can go viral. It is essential to marketers who strive to spread their products or ideas.
The book explain several issues and instances that a product …show more content…
Most people try what their friends recommend for them. This may range from visiting new websites having the high popularity of purchasing items that are praised and endorsed by close friends and relatives. According to research, about fifty percent of all buying decisions are influenced by the word of mouth.
Moreover, social influence impacts a lot in ensuring a product existence. “Word of mouth is more effective than traditional advertising” (Berger 8). A consumer’s word having used the product is worth ten times than an advertisement. People trust friends more that they trust and advert from a company they have never visited nor a voice they have never heard before. A word of mouth is also a primary target for companies who desire to control the market. Most of these firms strive to advertise their products in ways that that will help them to capture many customers as much as …show more content…
The sharing of relevant information to individuals who can listen and consider it necessary is what makes a product or an idea dominant. The author uses an example of a publisher who sends him two copies of the same book and explain that the second copy may be passed to an interested colleague. After a short while, the publisher wins two individuals who can convince their friends and relatives how a certain book boosted their morale. This will in the end raise the number of individuals who may be interested in reading the book.
To harness the power that the word of mouth possesses relies on the understanding of how people talk and relate events that they encounter. By appreciating the reason most things are talked about and why some of them are shared more than others can help to know the philosophy behind the social transmission.
The book highlight how infectious some explanations, stories, contents, videos and items can be as compared to other. It covers many things that explain why some online content is distributed faster over the internet while others are just ignored to die out. By finding the right people who can generate a favorable word of mouth for the existing passage of information can help to put a product and the company at large on the chart of