Anthropus Platyops Research Paper

Kenyanthropus Platyops the very first ancestor of modern humans first walked the earth 3.5 million years ago. Apparently these are the first ones who used tools, were bipedal and could communicate. With this evolution a form of marketing came into existence which since ages has only grown stronger and will never be suppressed in the near future. Well this also makes Kenyanthropus Platyops the first ones to experience marketing. So what form of marketing did they experience? It’s the WOM marketing. As the Kenyanthropus Platyops were the first to use tools it can be presumed that they must have shared these tools to hunt in groups. How did they become customers? Well no money was involved but the live usage of tool and communicating to one another about their ease while hunting was a word of mouth marketing that followed demand for more tools and development. So the Word of Mouth marketing is the most ancient forms of marketing that is more alive than ever today. Believe it or not we use and utilize this in almost all of our transactions. Research shows that today …show more content…
Creating a buzz which stimulates people to convey it to each other is done by all but the trick is to never let it die. Keep the buzz alive and make it go viral. An example of this in recent times can be of the FOGG deos. A series of ad’s with a punchline “Kya chal raha hai?” and the reply “FOGG” has gone viral. Try asking a dearly friend of yours “Kya chal raha hai?” and his reply would be “FOGG…” This is how word of mouth marketing works. An ad may be liked by people, even you may find content impressive but one may not necessarily spread it among the masses. Successful ad’s, valuable information and creative things which stimulate word of mouth publicity is the requirement. As marketers we need to analyze how the word of mouth publicity will spread. Will the right information be passed on? Will the specific objective be