Malcolm Gladwell's Essay 'Tipping Points'

The Effects of Intuitive Modern Medias Malcolm Gladwell’s essay called ‘Tipping Points’ identifies and explains his beliefs as to why changes in social behavers and trends happens quickly and sometimes unexpectedly (Gladwell). Gladwell likens these changes to outbreaks of infectious disease and epidemics. He demonstrates how word-of-mouth passing of information is just as effective as a news story. Drawing on historical figures such as Paul Revere and his midnight ride to inform colonial Americans that the British forces were arriving to support his thesis. Gladwell’s interpretations of how trends and information is distributed is classified as social Tipping Points. If one understands these Tipping Points, lends itself to a greater understanding of how the world works. Gladwell challenges all to create or start positive Tipping Points to influence others in a socially moving way. This is exactly what the modern media is producing today. Recent times have shown how the population is influenced by the stories presented in the form of 24 hour …show more content…
No the less, his presentation was thought provoking and a glimpse into what is currently happing in the world with regards to social media. This particular brand of information sharing has become the gold standard for how people receive their news. As unfortunate as that may be, outlets such as Facebook and LinkedIn have become more widely used. The challenges this presents is that someone’s opinion can become another’s belief. This can quickly escalate into a mass belief and understanding that someone’s unchecked opinion is fact. This is evermore present in fake news stories that flash on millions of follower’s feeds. This and the modern fear monger media have triggered an unfathomable amount of mislead individuals who are registered to change world