In 1999, a campaign was created to end youth smoking once and for all by the American Legacy Foundation. To make their campaign seem trustworthy, they named it “truth.” In 2014, “Finish It” was launched, which encourages teens to make their generation the one that ends smoking. To promote their campaign, they created a website, made videos on television and YouTube, visited many schools across the country, and they sold t-shirts. The facts and statistics “truth” commercials promote were solely based off the success of other campaigns, and marketing/social science research. “Truth” uses commercials to persuade smoking teens and non-smoking teens to stay away from cigarettes and other forms of tobacco by stating negative facts in their commercials.
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Their greatest advertisements are on television, where teens would see it more by watching TV. In every commercial is a negative fact on what smoking can do to you mentally and physically, and what it can do to the people & animals around you. For example, in one of their commercial it states, “Smokers earn 20% less cash than non-smokers.” This fact is effective because these days, a lot of people care about money, especially young adults and teenagers who want to be successful. So, while smokers are buying who knows how many packs every day, there are non-smokers who are saving up for more important things. The commercials include entertaining music, pictures, and mini videos that would entertain teens of this generation. usually don’t use any celebrities for their ads, but the content they do use is shared/listened to everyday on social media and music apps. “Truth” not only uses things to catch the eyes of a teen, but it also uses credibility, and does a good job at addressing their audience and …show more content…
They prove that too in one other commercial. They stated the success they made, “Last year, 8% of teens smoked cigarettes. Together, we got it down to 7%.” So, their commercials are effective, and obviously making a positive impact. They make it clear in every commercial what they want, and are doing many different things to get it. Their new facts that teens have never heard before, and their interesting ways of showing their commercials have grabbed teens attentions. They don’t need to change anything, and they need to keep using logic and emotions from their research to persuade even more teens to quit. It is great that teens are paying attention and taking them seriously, so maybe this could be the generation that ends smoking for
Their greatest advertisements are on television, where teens would see it more by watching TV. In every commercial is a negative fact on what smoking can do to you mentally and physically, and what it can do to the people & animals around you. For example, in one of their commercial it states, “Smokers earn 20% less cash than non-smokers.” This fact is effective because these days, a lot of people care about money, especially young adults and teenagers who want to be successful. So, while smokers are buying who knows how many packs every day, there are non-smokers who are saving up for more important things. The commercials include entertaining music, pictures, and mini videos that would entertain teens of this generation. usually don’t use any celebrities for their ads, but the content they do use is shared/listened to everyday on social media and music apps. “Truth” not only uses things to catch the eyes of a teen, but it also uses credibility, and does a good job at addressing their audience and …show more content…
They prove that too in one other commercial. They stated the success they made, “Last year, 8% of teens smoked cigarettes. Together, we got it down to 7%.” So, their commercials are effective, and obviously making a positive impact. They make it clear in every commercial what they want, and are doing many different things to get it. Their new facts that teens have never heard before, and their interesting ways of showing their commercials have grabbed teens attentions. They don’t need to change anything, and they need to keep using logic and emotions from their research to persuade even more teens to quit. It is great that teens are paying attention and taking them seriously, so maybe this could be the generation that ends smoking for