Trends In The Beauty Industry Analysis

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Register to read the introduction… Due to the natural disasters that have occurred during the last decade, the concern for the natural environment has spawned the so-called green movement. As consumers started to seek for eco-friendly products, the retailers had to respond to this trend by developing recyclable or biodegradable packaging, recycled materials and components, better pollution controls, and more energy efficient operations (Armstrong et al., 2009) For example, McDonalds company has warmed to "greener" practices, including environmentally friendly refrigeration and converting used oil into biodiesel fuel. Moreover, they have redesigned their restaurants and background of logo from red to green, which should mean they are more eco-friendly than ever. Besides, Wal-Mart company claimed that they are going to invest $500 million in technologies that will reduce greenhouse gases from the companies’ stores and distribution centres by 20 per cent over the next seven …show more content…
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