Apple Inc. is an American Multinational Technology Company headquartered in Cupertino,
California, that designs, develops and sells consumer electronics, computer software and online
services. Apple was founded by Steve Jobs, Steve Wozniak and Ronald Wayne on April 1, 1976,
to develop and sell personal computers. It was incorporated as Apple computers Inc. on January
3, 1977, to reflect its shifted focus forward consumer electronics. Apple's organizational
structure and workplace practices not only allow employees for increasing creative and
innovative ideas to emerge, but are also undoubtedly positive for employee well-being. Now, it
is a multiproduct second largest technology company by revenue after Samsung …show more content…
In the technology sector, Steve Jobs is one of the most celebrated leaders. He was the most
passionate leader one could hope for, a motivating force without parallel. His leadership, defined
by his personality traits, could be over served and evaluated from the perspective of several
models and theories. (Kutsar Vadim, 2014). Steve Jobs was a charismatic entrepreneur whose
business success held worldwide interest his career path was highly visible and highly unique.
His leadership was emerged with innovation, transformation and reflection. Jobs reconnect
Apple to its true purpose-innovation-to transform its organization at image. Transformation of
Apple from a computer company to a mobile device company provide apple success to apple.
Apple introduce the iPad in January 2010 and Announced apple as a mobile devices company.
This shift in strategy and rid fining of company's mission was a dramatic transformation for a
company that had launched the personal and home computer industry. Apple transferred the way
that music was purchased, stored and listened to through the development of iTunes and the
iPod. Transformed software development and distribution with the creation of the App …show more content…
Simplicity and thinking differently to create new ideas through
innovation and creativity are its bases of being successful. Today Apple Inc.'s organizational
structure and workplace practices are creative and innovative. Also employees' satisfaction and
employee's wellbeing are the major concern of Apple Inc. through sound organization culture,
leadership and motivation.
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Jonson Katherine, Liyang, Phan Hang, Singer Jason (2012), The Innovative
Success that is Apple Inc., Theses, Dissertations and Capstones. Paper 418, pp. 9
Kutsar Vadim, Ghose Nabarun and Kustar Yuriy, (2014) Leadership Analysis
using management tools: Steve Jobs, American International Journal of
Contemporary Research, 4 (2), pp.1-6
Mittan, Shane R (2010) Apple: A case study Analysis, Western Michigan
University, 28 January pp.20,21