Marketers and Influence of Toys Stereotyping on Children
A group of 6-and 7-year-old boys is sent to the principal’s office. During school recess, they were caught chasing a few 5-year-old boys and tackling them to the ground. When told to stop, the older boys continued their behavior. The principal asks them why they are tackling the younger boys. The boys reply, “It’s a game. We’re the Power Rangers and they are the bad guys.” When asked if the younger boys wanted to play the game, the older boys indignantly replied, “No, of course not. That’s not what the Power Rangers do! If we told them they were the bad guys, they would just run away” (Diane Levin 15).
The above story briefly depicts one of the current cultural stereotypes about gender in the American society, which is the …show more content…
On the other hand, in some commercials, young girls are stereotyped as nurturers, nursing dolls, and cleaning houses. Furthermore, they are viewed as babysitters and good listeners of short stories. Highlighting this trend, Malgorzata Wolski, a researcher and consultant in economics at Warsaw University, in “Gender Stereotypes in Mass Media. Case Study: Analysis of the Gender Stereotyping Phenomenon in TV Commercials” finds these commercials directed to children are targeting men are best for household repairs and yard work and women for excelling at cooking, cleaning, and child-rearing; however, they are over-generalizations and do not represent all men (par.10). As a matter of fact, marketers use TV to deliver those stereotyping messages to the children effectively by all means; however, there probably boy who dislike playing soccer or carrying guns and women who dislike child-rearing. This portraying of children clearly shows how marketers are reinforcing gender inequality and segregation by based-gender
A group of 6-and 7-year-old boys is sent to the principal’s office. During school recess, they were caught chasing a few 5-year-old boys and tackling them to the ground. When told to stop, the older boys continued their behavior. The principal asks them why they are tackling the younger boys. The boys reply, “It’s a game. We’re the Power Rangers and they are the bad guys.” When asked if the younger boys wanted to play the game, the older boys indignantly replied, “No, of course not. That’s not what the Power Rangers do! If we told them they were the bad guys, they would just run away” (Diane Levin 15).
The above story briefly depicts one of the current cultural stereotypes about gender in the American society, which is the …show more content…
On the other hand, in some commercials, young girls are stereotyped as nurturers, nursing dolls, and cleaning houses. Furthermore, they are viewed as babysitters and good listeners of short stories. Highlighting this trend, Malgorzata Wolski, a researcher and consultant in economics at Warsaw University, in “Gender Stereotypes in Mass Media. Case Study: Analysis of the Gender Stereotyping Phenomenon in TV Commercials” finds these commercials directed to children are targeting men are best for household repairs and yard work and women for excelling at cooking, cleaning, and child-rearing; however, they are over-generalizations and do not represent all men (par.10). As a matter of fact, marketers use TV to deliver those stereotyping messages to the children effectively by all means; however, there probably boy who dislike playing soccer or carrying guns and women who dislike child-rearing. This portraying of children clearly shows how marketers are reinforcing gender inequality and segregation by based-gender