Pixel Apartment Case

Great Essays
Introduction

Pixel Apartment is a solo-artist and a one-man band featuring multi-instrumentalist, Jordan Chia. Jordan is a graduating Recording Arts and Science student under full Scholarship at the Yong Siew Toh Conservatory of Music. In 2009, he started a solo project called the Pixel Apartment, where he combined visual effects with music. His performance is accompanied by several white cubes, where there will be visual effects shown on it via a projector and it correspond to the performance he is giving. On his Facebook biography (n.d.) it states that Pixel Apartment music is usually about the beauty, sadness, loneliness and joy of life (para.9). Pixel Apartment is a self-managed artist. However, I feel that he should be represented to gain more recognition and increase his artist’s value. There are both advantages and disadvantages as well as basic tasks for Jordan to be done if he was to be represented.
Advantages
…show more content…
Firstly, Jordan, is currently in his final year student, studying Recording Arts and Science. Therefore, he would be really busy with his studies and projects, at the same time, he would have to handle all the administrative work for Pixel Apartment. Halbrooks (n.d.) mentioned that an artist manager managed all the contracts and admin matters for you (para.2). This suggest that being represented by an artist manager would lessen the workload. For example, if Pixel Apartment wishes to go for an audition, his artist manager would help him come up with a proposal and settle all the paperwork, Pixel Apartment would only need to focus on his preparations of the audition and the audition itself. In addition, Halbrooks (n.d.) mentioned that an artist manager is usually trained in negotiating contracts and signing deals (para.2). This suggest that by being represented, Jordan might be able to get more opportunities to raise Pixel Apartment’s

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