The SWOT Analysis Of Starbucks

790 Words 4 Pages
Among all the coffeehouse chains in the world Starbucks is one of the most popular coffeehouse .Starbucks offering various types of coffee beverages that are hot and cold. Also, they have similar kind of product are found in grocery stores ,hotels, airlines ,restaurants and a like in different areas. Starbucks earning billions in profits providing a beverage that people have come to enjoy years. Starbucks has been in business since the 1970s before they in progress opening up locations to the public around the world. Starbucks is a major specialty-coffee brand in North. Millions of people take pleasure in being able to get a cup of coffee on the go. The cost of the coffee seems reasonable to most customers, but few are spending quite a bit …show more content…
For these reason Starbucks is not meeting expectation in terms of satisfaction and this is the main problem of Starbucks.
The SWOT analysis will provide enough awareness for the Starbucks and its business management and operations .In my findings the main strength of Starbucks is there product. They offered more than 100 variety of product. Also, they have strong distribution channel in different location around North America. Beside this, they are main focus on customer and partner satisfaction .Starbucks believes that if they satisfied their employee then they can satisfy their customer.
The main weakness for Starbucks is they don’t have any marketing research team that can gather data and analyze data .For that reason they are not very disciplined when it comes to using this data to drive decision making. Moreover, imperfection measurement of product and service quality, wrongly mistaken with the customer
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• Alternative 3, Starbucks should use a standard measurement scale of service and product performance.
• Alternative 4, Starbucks can advertise their brand.
However among all the alternative I find so many pros and cons. Like, alternative 1, Starbucks should set up a strategic marketing group .This will allow Starbucks to collecting marketing data and using those data into discipline way. Also, it will help Starbucks to have a proactive feedback of customer satisfaction and hence faster improvement.
Alternative 2, Starbucks can reduce prices for its products. That can bring more new customer s and existing customer will consume more. However, if company lowers the price that time there profit margin will be decrease. Moreover, they will lose some loyal customer because they will think Starbucks are not serve premium product anymore.
Alternative 3, Starbucks should use a standard measurement scale of service and product performance. This will allow Starbucks to find actual scenario of service and product quality. That will help to improve customer satisfaction and customer become brand

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