The Rukavina Family

A simple advertisement that merely displays the product can no longer impress the television viewers of today; therefore most commercials nowadays include a storyline that help enhance the product. The two television advertisements that were examined both promoted types of cleaning products, but since the items had different purposes, the advertisements convey the products by using different methods. By carefully analyzing the scenes, it is clear that the main goal of the two advertisements is to promote the advertised product by showing a sense of empathy and diversity by portraying the lives of two unorthodox families. Although both commercials contained a similar concept, each story was customized in a way that would best suit the product …show more content…
When watching a commercial, a viewer pays attention to what stands out the most, which in this case is the diverse race and disability of the Rukavina family. There is little in the commercial to distract the audience from the characters because each room portrayed has bland colors, such as white, brown, and gray, allowing the main focus to be on the father and his family. In the commercial, the father states “I can’t help out as much as I used to,” as he attempts to clean the ceiling fan, and in several scenes the children are constantly moving around illustrating how the kids only add on to the difficulty for the parents, specifically the father. As the focus switches to the mother using a broom to clean the floor, the mother says “I don’t think I was meant to sweep” and that “it’s a little frustrating,” and although she is not the one with the disability, she is the one in most scenes taking care of both children. In the end, the advertised product is shown to have the ability to make the process of cleaning smoother for any family regardless of the race or …show more content…
“The Rukavinas” and “Princess Dress” both possess distinct differences that one commercial has that the other does not; however, the commercials both approach their audience with a theme of family values attracting viewers with relatable concepts and diverse families. The creators of the advertisements are capable to have only shown a random person using the Swiffer duster to sweep the floor or using Tide detergent to wash clothes, but utilizing family situations made the product seem more appealing. However, the products could have easily been upstaged if the colors in “The Rukavinas” were not toned down, and if the father in “Princess Dress” was given a disability like the Rukavina father. The two commercials were able to promote products without having to use generic characters and situations which set them apart from the thousands of commercials seen on