Throughout the years, the media has continued to play a vital role in elections; however only recently has it continued to grow. Starting in the year 2000, the Republican Party was able to build a database of 700,000 names using online marketing tools. When Howard Dean ran for presidency his campaign used MeetUp in 2003 which “empowered supporters to self-organize” (Davy, 2010). This was a huge step in the right direction for elections. By helping supporters get together, it raises awareness for that particular candidate and their name will continue to grow. The Rock the Vote campaign from 2004 registered 1.2 million new voters through online registration (Davy, 2010). Every year people see registering as an inconvenience. Rock the Vote campaign
