The Rhetorical Analysis Of Audi And Hyundai Commercials

We see ads everywhere on our phones, on buses, on television, we even hear them on the radio. And I can assure you almost every single one is trying to appeal to a specific audience through rhetorical appeals such as ethos, pathos, and logos; they also use thing such as juxtaposition, camera angles, and lighting to help catch their audiences’ attention. Together we’ll look at how two car ads use humor and their ability for the audiences to relate. We’ll see how car companies like Audi and Hyundai target two different audiences such as parents and teenagers by appealing to ethos and pathos. The first ad we’re going to be looking at was shown during the 2016 Super Bowl by Hyundai. “First date” opens with a young man walking up to the front …show more content…
This ad uses casting in their favor to appeal to ethos; the father, who’s the concerned parent of his daughter’s safety is played by the famous Kevin Hart who’s a father in real life. The fact that he’s a parent in real life already gives the message to the audience that he knows what he’s doing. Trusting this stranger with his daughter and his car already gives off the impression that he can rest a little easier knowing where she’s going to be. Also, even though he’s still going to know where his daughter is at all times doesn’t mean he’s going to kick back and relax; through him still following around the young couple and wanting to go to great lengths to protect his daughter lets the audience know that Hyundai understands that this car might not fully put a parent to rest but it can help take away a pound of stress that they go through when they’re child goes out and they don’t know where they are. This ad also uses humor to keep itself relatable to parents, sure my parents won’t use helicopters or anything fancy to follow me around but they sure wish they could. And that feeling of them understanding why the father in the ad is following around his daughter on a date helps hit home with the target …show more content…
The message this ad is delivering to its audience is saying that driving their car will make you feel invincible, so much that you’ll have enough courage to walk up to the prom queen (the girl/guy of your dreams) and flat out kiss them; sending out this message in the ad appeals to pathos. This is shown when we see after just one drive he already doesn’t care about going to prom alone, he parks in in the principle’s parking spot, and the icing on the cake is that he kisses the girl of his dreams not caring that he would end up getting a black eye. By showing his confidence growing, the ad plays with the stereotypical idea that teens struggle with confidence and saying that driving their car will get rid of all of that, therefore playing with the target audience’s