The Pros And Cons Of Tobacco Advertising In India

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In 2001, the government in India decided to introduce legislature to impose a ban on tobacco advertisements at sporting events and cultural events, as well as sponsoring such events. This was intended to stop tobacco companies from appealing to children and young people, and also to help the government start an anti-tobacco campaign. There were strong reactions on either side of the debate. Those in favor of the bill said doing so would save millions of lives and protect children from being bombarded with tobacco advertisements. Those not in favor of the bill claim that the government was simply trying to pass legislation that would not be effective and was intended to control consumers ("Ban on Tobacco Ads by the Government of India", 2001). …show more content…
People in favor of the ban on tobacco advertising in India argue that tobacco companies are influencing children and young adult to use tobacco. In documents released in the United States, young teens and adults were described as “tomorrow 's cigarette business” and indeed, the advertisements used of a colorful cartoon camel were appealing to children. Anti-tobacco protesters claim that these advertisements were made to appeal to children and tap into that future market, even at an early age. This leads to regularly smoking adults and so the tobacco industry thrives at the cost of millions of lives. Although the increasing number of smokers keeps the industry thriving, a study found that a decrease in smokers actually led to a boost in the economy. The more people stopped smoking, the more they could use the money previously spent on cigarettes on other goods and services, and more jobs are available because of this. So in effect, people who support the ban claim that it can only do good for the economy and the population. Cigarettes in India add to the government 's expenditure because of increasing health concerns. The number of deaths and illnesses related to tobacco smoke will drop while the number of jobs and employment because of new industries opening up will increase. This is seen as a win on both angles ("Ban on Tobacco Ads by the Government of …show more content…
While I do think those pro-bill have lots of good points, I also can see where the anti-bill people are coming from. Perhaps the government could simply limit the among of advertisements and keep them from being appealing to young children. Health warnings should be posted on all cigarette advertisements and sponsorship, and there could be an active campaign discouraging young people from taking up smoking. At the same time, I don 't think that an outright ban would be really effective anyhow. Adults who already smoke will smoke regardless of advertisements and the economy is also tied up in how much tobacco is sold. So, in terms of advertising, maybe they could be limited to places where adults frequent and are kept away from areas children are known to be around, such as sports arenas and grocery stores. I think this would be a good compromise to appeal to both sides of the argument and to help the government retain some ethical

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