We lose nearly half a million people to tobacco-related deaths each year (Truth Campaign). In an effort to decrease this rate, government, non-profit, and corporate organizations target advertising. The existing belief dictates, when we see tobacco advertisements, or observe people smoking on television, the consumer population grows. Thus, organizations attack the problem by targeting cigarette and smokeless tobacco ads in addition to producing their own anti-tobacco campaigns. Although the percentage of smokers drops each year, it remains a constant battle between tobacco companies and activists to sway the numbers. However, the strategies being used to snuff tobacco use are working. Advertising in general has curbed the the national usage by limiting false claims circulated by big tobacco companies and highlighting the truth about tobacco usage and how to eradicate it.
Starting in 1970, Congress passed the Public Health Cigarette Smoking Act which banned advertising altogether of cigarettes …show more content…
Now, CVS has also announced its new program to help smokers quit, offering medication support if necessary, and to educate people (“After Cutting Tobacco Sales” par. #). Anti-tobacco activists are still not allowed to personally attack tobacco companies in their advertisements as mandated by law, but CVS provided a great spotlight on this current issue without blaming anyone but themselves. Furthermore, CVS states the pharmacy will “soon require from ‘some customers’ a $15 co-payment on prescriptions filled at other pharmacies that sell tobacco products” (“After Cutting Tobacco Sales” par. #). This will place financial pressure on other pharmacies to ban tobacco sales because customers will fill prescriptions at CVS to avoid any copay. Hopefully, CVS begins a larger corporate movement to rid the market of
Starting in 1970, Congress passed the Public Health Cigarette Smoking Act which banned advertising altogether of cigarettes …show more content…
Now, CVS has also announced its new program to help smokers quit, offering medication support if necessary, and to educate people (“After Cutting Tobacco Sales” par. #). Anti-tobacco activists are still not allowed to personally attack tobacco companies in their advertisements as mandated by law, but CVS provided a great spotlight on this current issue without blaming anyone but themselves. Furthermore, CVS states the pharmacy will “soon require from ‘some customers’ a $15 co-payment on prescriptions filled at other pharmacies that sell tobacco products” (“After Cutting Tobacco Sales” par. #). This will place financial pressure on other pharmacies to ban tobacco sales because customers will fill prescriptions at CVS to avoid any copay. Hopefully, CVS begins a larger corporate movement to rid the market of